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Enterprise Rent-a-Car

Enterprise Rent-a-Car. Enterprise Company Background. Founded in 1957 Chairman Jack Taylor . CEO Andrew C. Taylor Headquarters in St. Louis Annual Revenue $5.6 billion. 493,000 cars available in its fleet more than 4,000 locations worldwide 45,000 employees worldwide.

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Enterprise Rent-a-Car

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  1. Enterprise Rent-a-Car

  2. Enterprise Company Background • Founded in 1957 • ChairmanJack Taylor. • CEO Andrew C. Taylor • Headquarters in St. Louis • Annual Revenue $5.6 billion. • 493,000 cars available in its fleet • more than 4,000 locations worldwide • 45,000 employees worldwide

  3. Enterprise in the Industry • Ranked #22 by Forbes magazine for Fortune 500 private companies

  4. Company Goals • To provide automobile rental, leasing and car sale needs of their customers and in the process exceed expectations for service, quality and value.

  5. Target Customers • Individuals whose vehicles have been in an accident, stolen or are being repaired • Individuals who are traveling or need a different car for a special occasion • Insurance companies that refer policyholders to Enterprise

  6. Customer Relationship Management • Company is founded on Customer service • In 1992, introduced the Enterprise Computer Assisted Rental System (Ecars) • Satellite system vs. Terrestrial system(telecommunications) • Branches are evaluated on an Enterprise Service Quality Index(ESQI)

  7. Customer Relationship Management(con’d) • Automated Rental Management System (ARMS) is Enterprise’s custom system that lets insurance companies access its rental information. (i.e.Geico Direct)

  8. Implementation • Training Employees learn new set of processes • Integration and Testing Testing links between entire CRM strategy • Data Conversion Convert customer information to integrate with existing systems

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