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A visit of the National Handloom- Khatipura road. Study of FMCG product - toothpaste of various brands Prepared by- Mohit Chitkara (3471) Sem - IV Retail Management. Price and volume.

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a visit of the national handloom khatipura road
A visit of the National Handloom-Khatipura road

Study of FMCG product - toothpaste of various brands

Prepared by-

MohitChitkara (3471)

Sem- IV

Retail Management

price and volume
Price and volume
  • Price wise, toothpastes can be segmented as Economy, Regular and Value-added segments.
  • The price range varies from Rs.15-20 for a 100 gm pack in the economy segment to Rs.30-35 for a 100 gm pack in the Regular Segment to Rs.50 for a 100 gm pack in the medicated/value added segment.
slide4

1. HUL

  • A. Close-up
  • a. Close-up red
  • b. Close-up blue
  • c. Close-up green
  • B. Pepsodent
  • a. Pepsodent G
  • b. Pepsodent2 in 1
  • c.Pepsodent Regular
  • d. PepsodentWhitening
slide5

2. Colgate Palmolive

  • A. Colgate
  • a.ColgateDental Cream
  • b.ColgateTotal 12
  • C.ColgateMax fresh Gel - Red
  • d.ColgateFreshEnergy Gel - Red
  • e. Colgate Fresh Energy Gel - Blue
  • f. Colgate Herbal
  • g. Colgate Cibaca Family protection
  • h. Colgate Advanced Whitening
  • i. Colgate Active Salt
slide6

3. Dabur – Balsara

  • A. Promise
  • a. Promise
  • B. Babool
  • b. Babool
  • C. Meswak
  • c. Meswak
  • 4. ViccoLabs
  • A. Vicco
  • a. ViccoVajradanti
  • b. ViccoVajradanti Sugar free
slide7

5.Anchor

  • A. Anchor
  • a. Anchor Gel Toothpaste
  • b. Anchor Toothpaste