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saharatrek.co.uk

Stuart Murray and Wil Chung Present. www.saharatrek.co.uk. Sahara Trek For Beaumond House February 2012. A Question To Ask Ourselves…. How can we raise the maximum amount of money possible?. Taking An Individual Approach.

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saharatrek.co.uk

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  1. Stuart Murray and Wil Chung Present www.saharatrek.co.uk Sahara Trek For Beaumond House February 2012

  2. A Question To Ask Ourselves… How can we raise the maximum amount of money possible?

  3. Taking An Individual Approach Working as individuals increases the risk of ‘missing’ the target

  4. Working Together As A Team Working together increases the likelihood of raising more money

  5. The Solution… To develop a website that is at the centre of all fundraising activity, which becomes commercially attractive to companies for sponsorship

  6. A Single Website For the Group • It is possible to create a website to promote the entire group

  7. A Single Website For the Group • It is possible to create a website to promote the entire group • This will allow us to obtain sponsorship from companies

  8. A Single Website For the Group • It is possible to create a website to promote the entire group • This will allow us to obtain sponsorship from companies • The sponsorship will be in the form of ‘selling’ advertising space

  9. A Single Website For the Group • It is possible to create a website to promote the entire group • This will allow us to obtain sponsorship from companies • The sponsorship will be in the form of ‘selling’ advertising space • We will also be able to promote events across the entire group

  10. www.saharatrek.co.uk Harness the power of the internet!

  11. Traditional Fundraising Approach Traditional Approach Focussed Around The Website ‘Just Giving’

  12. Proposed Fundraising Approach Sahara Trek Our Approach Will Be To Focus Activity On A Group Website

  13. But First An Important Message! No previous knowledge of websites is necessary 

  14. Introducing www.saharatrek.co.uk • The website has already been designed and is being built now

  15. Introducing www.saharatrek.co.uk • The website has already been designed and is being built now • All Trekkers can have their own pages for promoting their activity

  16. Introducing www.saharatrek.co.uk • The website has already been designed and is being built now • All Trekkers can have their own pages for promoting their activity • Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart

  17. Introducing www.saharatrek.co.uk • The website has already been designed and is being built now • All Trekkers can have their own pages for promoting their activity • Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart • The site will include public and private areas e.g. a Trekkers forum

  18. That all sounds great but… Who will want to come to www.saharatrek.co.uk?

  19. Different Users Identified • Trekkers: to promote events and interact with other Trekkers

  20. Different Users Identified • Trekkers: to promote events and interact with other Trekkers • Subscribers: friends, family and colleagues who sponsor Trekkers

  21. Different Users Identified • Trekkers: to promote events and interact with other Trekkers • Subscribers: friends, family and colleagues who sponsor Trekkers • Sponsors: Companies who pay to advertise or provide goods to sell

  22. Different Users Identified • Trekkers: to promote events and interact with other Trekkers • Subscribers: friends, family and colleagues who sponsor Trekkers • Sponsors: Companies who pay to advertise or provide goods to sell • General Visitors: supporters in the community or media interest

  23. OK, that makes senses but… Why will Companies want to pay to Sponsor me?

  24. Attracting Sponsors to Sahara Trek • Each Trekker will have a page containing a link to ‘Just Giving’

  25. Attracting Sponsors to Sahara Trek • Each Trekker will have a page containing a link to ‘Just Giving’ • All friends, family and colleagues will be sent to the Trekker’s page

  26. Attracting Sponsors to Sahara Trek • Each Trekker will have a page containing a link to ‘Just Giving’ • All friends, family and colleagues will be sent to the Trekker’s page • Visitors will see ads and will be encouraged to support Sponsors

  27. Attracting Sponsors to Sahara Trek • Each Trekker will have a page containing a link to ‘Just Giving’ • All friends, family and colleagues will be sent to the Trekker’s page • Visitors will see ads and will be encouraged to support Sponsors • Sponsors will receive 6-8 months advertising on the site

  28. Attracting visitors will be key, but… How much can we expect Sponsors to pay?

  29. How much could Sponsors pay • Different levels of Sponsorship will be defined within the site

  30. How much could Sponsors pay • Different levels of Sponsorship will be defined within the site • Bronze: where companies create a Directory listing for £50+

  31. How much could Sponsors pay • Different levels of Sponsorship will be defined within the site • Bronze: where companies create a Directory listing for £50+ • Silver: listing plus 6x banner ads on Trekker’s page for £150+ each

  32. How much could Sponsors pay • Different levels of Sponsorship will be defined within the site • Bronze: where companies create a Directory listing for £50+ • Silver: listing plus 6x banner ads on Trekker’s page for £150+ each • Gold: home page banner ads and email promotion (by auction)

  33. Wow, this is brilliant but… What else will the website contain or do?

  34. Other features to help Trekkers • A group Calendar to promote events to all Subscribers by email

  35. Other features to help Trekkers • A group Calendar to promote events to all Subscribers by email • Additional fundraising methods such as Classified Ads or Auctions

  36. Other features to help Trekkers • A group Calendar to promote events to all Subscribers by email • Additional fundraising methods such as Classified Ads or Auctions • Easy communication for Trekkers using Chat, Messaging and Forums

  37. Other features to help Trekkers • A group Calendar to promote events to all Subscribers by email • Additional fundraising methods such as Classified Ads or Auctions • Easy communication for Trekkers using Chat, Messaging and Forums • Automation into Social Networks for new posts and comments

  38. There’s only one question left! When can we get started?

  39. Next Steps To Note Down • Expecting to have a site developed in the next 2-3 weeks • Questions • What questions do you have before we launch the site? • What level of support would you like during the site launch? • Are there any ‘features’ not mentioned that you’d find useful? • What views do you have around the levels of sponsorship? • Questions can be emailed to stuart@saharatrek.co.uk • Action Requested • Go to www.saharatrek.co.uk/trekkersignup if you are interested • Ask friends, family and colleagues to visit www.saharatrek.co.uk and click the button prior to the launch

  40. Thank You for Listening  www.saharatrek.co.uk Sahara Trek For Beaumond House February 2012

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