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11 minutes ago - COPY LINK TO DOWNLOAD : https://goo-totheregister.blogspot.com/?open=0814406386 | PDF READ The End of Globalization Why Global Strategy Is a Myth How to Profit from the Realities of Regional Markets | Globalization has been both lauded as a glorious solution to economic disparities and criticized as the malign cause of financial upheavals in developing nations But according to the noted economist and scholar Alan Rugman globalization was never more than a myth and the controversies it has spurred are based on the fictions of a homogeneous marketplace Instead Rugman argues inte
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Description : Globalization has been both lauded as a glorious solution to economic disparities and criticized as the malign cause of financial upheavals in developing nations But according to the noted economist and scholar Alan Rugman globalization was never more than a myth and the controversies it has spurred are based on the fictions of a homogeneous marketplace Instead Rugman argues international economic activity has been driven by just multinational enterprises operating in the triad of North America the European Union and Japan Neither globally monolithic nor politically powerful these companies produce and distribute goods for highly competitive regional markets for example of cars produced in Europe are sold in Europe Scholarly and researchedbased yet eminently readable The End of Globalization explores this new concept of multinational enterprises as regionally based and locally operated And the book helps managers and executives develop successful quotregionaltriadquot strategies that are responsive to local consumerscomplete with concise summaries of strategies from major multinational companies
Download The End of Globalization Why Global Strategy Is a Myth How to Profit from the Realities of Regional Markets free acces