Chapter Improvement:Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager
Overview of Workshop What makes good chapter communication? GCA-worthy Newsletter GCA-worthy Website GCA-worthy Social Media Case Studies Critique of YOUR Media
What makes good communication? • Clear and concise • Quality Information • Interactive • Aesthetic • Usability • Creativity
GCA-worthy Newsletter Design Content
Newsletter Design • Well-branded • Nameplate design incorporates ASDA logo • Use of photos and graphics • Good typography (clear, eye-catching) • Visually organized Tennessee won the 2013 Gold Crown Award for newsletter design & layout.
Newsletter Content • Exceptional writing and research • Timely articles • Variety of topics • Quality content: not just event recaps • Variety of authors • Useful info (calendars, deadlines, clinic quiz) • Well-edited All examples are from newsletters submitted for the 2014 Gold Crown Awards in media.
GCA-worthy Website Design Content
Website Design Accessibility • Compatible with different browsers? • Load times? Navigation and Ease of Use • Broken links? Aesthetics • ASDA branding? Creativity
Website Content Purpose • Mission? • Reason to return? Interactivity • Social media integration? • Forums, chats, etc. Quality of Information • Balanced content
GCA- worthy Social Media Variety • Different outlets Engagement • Regular postings • Member engagement evident Content • Quality of information Creativity
GCA Newsletter Winner Virginia What makes it special? • “Content is king” • Articles from students and faculty • Fun stuff like photos and a recipe • Great visual organization Virginia won quality of newsletter information in 2013 Gold Crown Awards.
GCA Website Winner: Arizona What makes it special? • Integration with social media • Interaction with members • Frequently updated • Good branding Arizona won quality of website information in 2013 Gold Crown Awards.
GCA Winner Social Media: Oklahoma Facebook Re-launch • Contest Twitter feed Vimeo and YouTube Google+
Volunteer Chapter Critique Your turn!
Questions? Feel free to contact us: LiaKalliathKalliath@uab.edu Kim Schneider Kim@ASDAnet.org
PACE Code The PACE verification code for this session is: AS1410