Presentation on OLPER’S Presented to: Mam.Ammara. Acknowledgements Firstly we would thank Allah for giving us the opportunity and the resources to be able to do something productive with our lives Then our sincere thanks to Mam.Ammara Akram for helping us throughout this report.
The SWOT analysis in which we talk about the strengths, weaknesses, opportunities, and threats the organization is facing since its product was launched.
"Our vision is to become a fast expanding mega foods company.”
3. Diversity and International focus
4. Quality and continuous Improvement
5. Candid and open communications
6. Individual growth and development
7. Enthusiastic pursuit of profit
8. Ethics and integrity
9. Safety, Health and Environment
2. Finance and Accounts
3. Human Resource
5. Milk Procurement
8. Quality Assurance
9. Supply and Distribution
Segmenting and targeting the market for olper’s
1. Engro’s Back
Olper’s is a brand of ENGRO foods.
ENGRO foods can easily afford research and development.
ENGRO can distribute the brand through better channel
2. PR with farmers
ENGRO has a strong bond and long term relationship with the farmers who are willing to supply milk to the company.
1. Olwell TVC
Olwell ad which is based on Western life style.
Failed to analyze in Pakistan, where practicing Muslims reside,
Ignoring the ethics, religious beliefs and cultural values.
2. Owning Red Color .
There is no color association attached to Olper’s.
Government has decided to increase farmers’ funding.
Each competitor in the milk industry wants to increase penetration of processed liquid milk.
Growing dissatisfaction with loose milk and increasing awareness about health and hygiene issues have led to increased processed milk consumption.
4. Third largest producer of milk
Pakistan with 32 billion liter of milk a year,
3 billion litres in the next few years.
This is quite an opportunity for ENGRO
foods as there is lot of growth in this part of the Sector.
1 Perceptions and Price Differentials
Consumers’ perceptions and price differentials can cause a threat for the company. It is important that Olper’s comes up to the expectations of the customers
For example, lose milk is still cheaper than packaged milk and that is also one factor that people still prefer to buy lose milk.
For Olper’s it might be difficult to penetrate in a market where the loyalties exist for such brands as Nestle and Haleeb.
There are no specific government rules and regulation but because of unstable political conditions strikes and road blocking is creating problems for delivery on time
Inflation rate of Pakistan for the current fiscal year has grown to 7 percent. This thing is really hurting the purchasing power of Pakistani consumers. packaged milk industry
which is already considered as more costly compared to open milk is becoming out of reach of general public. As a result, there is an increased pressure on these companies to either decrease their prices or at least keep prices stable.
Launched on March 20,2006.
Olper’s milk is EFL’s standardized and homogenized pure UHT (Ultra heat treated) milk with 3.5 % fat and 8.9 % solid non-fats.