1 / 17

Collaborative Knowledge

Collaborative Knowledge. NISI in a Large Company. Is it possible to NISI in Big Biz?. What if Skunkworks is not an option? How do we apply the NISI process? Some companies already apply some of the principles:. Nail the Pain in Big Biz. Upper Management. Existing Infrastructure.

hachi
Download Presentation

Collaborative Knowledge

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Collaborative Knowledge NISI in a Large Company

  2. Is it possible to NISI in Big Biz? • What if Skunkworks is not an option? • How do we apply the NISI process? • Some companies already apply some of the principles:

  3. Nail the Pain in Big Biz Upper Management Existing Infrastructure

  4. Nail the Solution in Big Biz BIG INTUIT

  5. Nail the Solution in Big Biz • Ensure upper management understands the process, and that start will be slow, customers few, and revenues low • Keep it low budget! • Align part of engineering to be agile and responsive to customer feedback Zen Principle

  6. Nail the Go-To-Market Strategy • Sometimes constrained by partnerships, processes, pricing strategies, and sales channels

  7. Nail the Business Model Is Revenue Enough? Retention

  8. Key Takeaways • Use the right tool for the job • Unknown pain or solution = NISI • Known pain or solution = pseudo NISI or others • Won’t tell you how to market product • Continuous feedback/communication • Set expectations early and clearly • Keep in mind existing infrastructure (don’t let it blind you) • Zen Principle of Beginner’s Mind • Align and involve engineering • Be willing to spin off (Innovators Dilemma) • Nailed = Recurring Revenue or Retention?

  9. Questions?

  10. Appendix

  11. Is it possible to NISI? • What if Skunkworks is not an option? • How do we apply the NISI process? • Some companies already apply some of the principles: • Boeing introduced concept of Dreamliner more than a year before it would ever fly. • Yet it had preorders of 900 planes totally $150 Billion

  12. Nail the Pain in Big Biz • Initiatives sometimes come from upper management, marketing, or engineering, but often from gut instinct • It should come from market/customer analysis • Market pain hypothesis can be filtered or seen through the lens of what has already been developed • Established infrastructure can be utilized, so keep it in mind • Example: existing technology or sales channel

  13. Nail the Solution in Big Biz • Easy to get meetings with your name, but set clear expectations. This is not a sales call, you want an open dialog and feedback • With existing products it is often better to watch usage instead of asking for pain or troubles (Intuit – Follow Me Home) • Seek out the smartest people throughout the company (cross functional) to get their insights

  14. Nail the Solution in Big Biz • Ensure upper management understands the process, and that start will be slow, customers few, and revenues low • Keep it low budget! • Align part of engineering to be agile and responsive to customer feedback • Apply Zen principle of beginners mind, even though you are the expert

  15. Nail the Go-To-Market Strategy • Often best to spinoff a start-up • Consider the Innovator’s Dilemma • Sometimes constrained by partnerships, processes, pricing strategies, and sales channels • Much of this will be the same as in a smaller business

  16. Nail the Business Model • Often the same in a small business • Perhaps revenue isn’t the best indicator of a nailed business model • Customer Retention? • Repeat Revenue?

  17. Key Takeaways • Use the right tool for the job • Unknown pain or solution = NISI • Known pain or solution = pseudo NISI or others • Won’t tell you how to market product • Continuous feedback/communication • Set expectations early and clearly • Keep in mind existing infrastructure (don’t let it blind you) • Zen Principle of Beginner’s Mind • Align and involve engineering • Be willing to spin off (Innovators Dilemma) • Nailed = Recurring Revenue or Retention?

More Related