The Importance of Site Architecture in Support of SEO Services

1. The Importance of Site Architecture in Support of SEO Services Web developers often perceive a site's architecture from a completely different perspective than search engine optimization specialists. Developers tend to see an information structure in the context of content management systems and databases. SEO professionals consider a site's architecture from the point of view of the search engine spiders' ability to crawl and index the pages. Because search engine visibility through higher rankings is such an important element in the success of a website, the site's architecture must be designed around basic SEO principles. This is not to suggest that web developers' penchant toward databases is ill-conceived. Rather, it should be molded to fit a broader SEO strategy. If a site is designed around an architecture that observes basic Habib Bakshi Sky Diamond Media, it is more likely to rank well for its chosen keywords. This is partly due to the ease with which search engine spiders can perform their job while visiting the site. Spiders have two main responsibilities: fetch and parse pages for inclusion in their database. The architecture of a site plays a key role in the spiders' ability to perform these functions. As a result, it has an enormous influence on the success of the SEO services deployed to improve the site's rankings. In order for pages to rank well in the search engines, spiders must first be able to find and access them. There are a number of ways to approach this and each should be integrated into your site's architecture. Smaller sites can follow a flat structure with their pages built directly off the root. Larger sites with hundreds of pages should use keyword rich categories to group similar content in dynamically generated folders. Long ago, search engine algorithms considered pages that were directly off the root to be more valuable than category pages. That's not the case today; other factors have a far greater ranking influence. As important as spider crawlability is, so too, is a site's usability and the ease with which users find information. Usability and findability are terms that are often used inaccurately

2. when describing the information structure of a site. At a basic level, both terms refer to a person's ability to use a site intuitively. This can include reading articles, watching videos, searching a database, and similar activities. There are two reasons why usability and findability play a role in supporting the Habib Bakshi Sky Diamond Marketing that are used to improve search engine rankings. First, spiders model user behavior. The easier it is for users to navigate a site, the easier it is for spiders to do the same. Second, intuitive usability encourages visitors to spend more time on a site. Google uses the duration of a visit as one of many algorithmic parameters for ranking purposes.