GCSE Sociology 2012-2013. 28 Teaching Weeks until your exam. What is different in year 11?. Weekly homework 2 Assessments per half term Compulsory intervention if you achieve less than a C. Homework due Monday 17 th September
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28 Teaching Weeks
until your exam
Bring in a newspaper that you have read. You will be tested!
Key terms: mass communication, technological change, agency of social change
Reaching an audience of thousands or perhaps millions
How do you communicate with your friends and family?
How many times a day do you phone someone, send a text or email?
When did you last write a letter?
What are the key differences between old and new forms of media?
Benefits of new technology
Agency of social change: influencing social attitudes and government policy
Did you know?
Publishers of the first books were motivated by religious reform. They wanted people to have an immediate and personal contact with God.
Why do sociologists argue that the development of communication is the most important agency of social change?
The mass media are one of the secondary agencies of socialisation. They are part of the way individuals learn about the social world beyond the immediate (primary) influence of the parents.
The mass media can offer alternative answers to some of the questions that we may ask ourselves beyond the immediate circle of our family and friends. What does it mean to be a man or a woman in the modern world? How should we behave towards others? What can we aspire to achieve?
Obviously our family, our peer groups, our school or college will all have a powerful formative influence on our aspirations and our behavior. However, above and beyond this the mass media present us with powerful images that dominate our waking moments.
Some people argue that the media have a responsibility to represent the social world in such a way that they avoid biased or stereotypical representations of reality. However, it is still the case that much of what we see in the media, particularly on television or in films, relies heavily on stereotypes and exaggerated representations of the social world.
Key terms: information overload, hyperreality, culture of simulation
Starter: Looking at these pictures, what do you think is meant by the phrase “Information overload”?
TASK - Answer the following questions
Are we suffering from information overload? In your answer cover both sides of the argument.
How have new technologies benefited politicians images and campaigns.
Internet – a global system of interconnected computers.
Old media – print media and electronic communications developed during the mid 20th century or earlier.
New media – computerised communications technology
Not designed for social and commercial communication.
Began in the Cold War as a way of sharing and safeguarding electronic information stored on early mainframe computers.
The US military commissioned a system that used linked computers in different places, computer data was protected from the danger of nuclear attack.
It quickly became clear that it could be used to communicate messages
Watch the clips and explain the meaning of the keyword.
Why might a hyper reality appeal to people who feel alienated in every day life?
They have become overloaded with ideas and images, to such an extent that the difference between reality and images of reality has begun to breakdown, creating a form of alternative reality or hyperreality.
In other words, some people appear to be unable to distinguish between what they see on television and encounter in the virtual world of the internet, and the everyday world of lived experience. We are creating a culture of simulation.
People who feel alientated from people in the real world begin to place great value on what they see on the television
This is one explanation for the popularity of soap operas or reality television programmes like The Only Way is Essex.
How can we link the key terms hyperreality and social networking sites?
Do you have unsupervised access to the internet?
Do your younger siblings have unsupervised access to the internet?
List the dangers of the internet.
Do the opportunities offered by the internet outweigh the dangers?
Give reasons for your answer.
Key terms: hypodermic needle theory
Starter: Are we manipulated by the media?
These images represent how in the past sociologists have explained the relationship between the media and individuals
How could Politicans use the hypodermic needle theory to manipulate people?
Syringe = Newspapers, internet, television etc
Drug = Media content
Patient = Audience
i.e. we are passive consumers and can be manipulated
i.e. we engage in media because we want to.
Why do social networking sites make it more difficult for politicians to influence people?
How do social networking sites and blogs support this argument?
Define these key terms: