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Beyond Puppy Pics social media at the LBJ Library

Join Liza Talbot, Digital Archivist at LBJ Presidential Library, in exploring LBJ's life & legacy through multimedia archives. Discover the mission of transparency, collaboration, and open government. Follow the journey from LBJ's birth to his lasting impact on foreign affairs. Engage with our interactive exhibits & uncover lesser-known narratives. Learn lessons from our social media journey & discover the benefits of repurposing content. Unveil the history with an international flair on Tumblr and integrate with other platforms to showcase our continued relevance. Join us in celebrating history beyond puppy pics!

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Beyond Puppy Pics social media at the LBJ Library

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  1. Beyond Puppy Picssocial media at the LBJ Library

  2. Liza Talbot, Digital Archivist LBJ Presidential Library www.lbjlibrary.org www.lbjlibrary.tumblr.com

  3. STARRING

  4. From LBJ’s birth

  5. To his death: and beyond

  6. Who we are Presidential Library (Archives) and Museum National Archives and LBJ Foundation

  7. The idea: an online exhibit, telling the story of LBJ and the LBJ Library via multimedia archival materials

  8. But why do we need MORE social media????

  9. “ This Library will show the facts, not just the joy and triumphs, but the sorrow and failures, too.” Transparency, participation, and collaboration Our mission: the story of our time with the bark off Our new mandate: open government

  10. Tumblr has an international bent

  11. The spark

  12. Archivists? Really? Yes.

  13. Online there are no limits (kind of) We can create new narratives…

  14. TEXAS!

  15. Highlight foreign affairs…

  16. Pull material from different parts of our holdings…

  17. Make cool multimedia exhibits…

  18. Highlight other communities and lesser-known narratives

  19. Integrate with other platforms

  20. Process • Beginning: started with volunteers, tried to get input from staff • Now: Myself, 1 foreign policy archives tech, review by 1 senior foreign policy archivist • Write, edit, proof, queue • 1 per day, weekdays only

  21. NOW: 100 K followers VIA REBLOGGING • Political organizations, hobbyists • NARA • International followers

  22. Lessons • Small team is better? • Can’t fake enthusiasm! • Play to your strengths. • Be nerdy. (See: Long Tail of the Internet)

  23. Benefits! Integration with other SM accounts: Repurpose the work!

  24. Showcase our continued relevance

  25. New sources to draw on to tell familiar stories: like the LoC

  26. Flickr (Creative) Commons

  27. Local institutions TAMI! • !

  28. Austin History Center!

  29. Where from here? • We may be maxed out on LBJ aficionados… • But materials can continue to be reused – they have a life of their own • Content will be moved to new location for “permanent” display: Omeka • We’re OK with being

  30. Also, we totally still occasionally post photos of puppies.

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