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AWS: A New World of Exploration. Andy Jassy Senior Vice President, Amazon Web Services August 16 th 2011. Amazon ’ s Three Businesses. Consumer Business (retail). Seller Business. Developers/ IT Infrastructure Business. Tens of millions of active customer accounts

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AWS: A New World of Exploration

Andy Jassy

Senior Vice President,

Amazon Web Services

August 16th 2011

amazon s three businesses
Amazon’s Three Businesses

Consumer Business




IT Infrastructure


Tens of millions of active customer accounts

Eight countries:US, UK, Germany, Japan, France, Canada, China, Italy

Sell on Amazon websites

Use Amazon technology for your own retail website

Leverage Amazon’s massive fulfillment center network

Cloud computing infrastructure for hosting web-scale solutions

Hundreds of thousands of registered customers in over 190 countries


How did Amazon get into Cloud Computing?

  • We’d been working on it for over a decade
  • Development of a platform to enable sellers on the Amazon global infrastructure
  • Internal need for centralized, scalable deployment environment for applications
  • Early forays into web services proved developers were hungry for more
led to pursuing a broader mission
Led To Pursuing A Broader Mission

Enable businesses and developers to use web services* to build scalable, sophisticated applications.

*What people now call “the Cloud”

aws platform
AWS Platform

Your Application

Libraries & SDKs

.NET/Java etc.

IDE Plug-Ins

AWS for Eclipse

Deployment & Automation

AWS Elastic Beanstalk

AWS CloudFormation

Web Interface

Management Console

Identity & BillingAWS IAM

Identity Federaltion



Amazon CloudWatch

Auto Scale

Network & Routing

Amazon VPCAmazon Elastic LB

Amazon Route 53

Direct Connect


Amazon MechanicalTurk


Amazon SES

Parallel Processing

Elastic MapReduce

Messaging Amazon SNS


Content Delivery

Amazon CloudFront


Amazon EC2


Amazon S3

Amazon EBS


Amazon RDS

Amazon SimpleDB

AWS Global Physical Infrastructure

(Geographical Regions, Availability Zones, Points of Presence)

common use cases
Common Use Cases
  • Web site hosting
  • Application hosting / SaaS hosting
  • Internal IT application hosting
  • Content delivery and media distribution
  • High performance computing, batch data processing, and large scale analytics
  • Storage, backup, and disaster recovery
  • Development and test environments
big data
Big Data
  • The new “Cloud” in hype cycle
  • What does it really mean?
  • Cloud changes the viability/cost of collecting, storing, analyzing and sharing data
  • AWS building blocks actually let customers realize this vision
  • People no longer constrained by having to know which questions they want to answer
cloud scales amazon s3 growth
Cloud Scales: Amazon S3 Growth

449 Billion

Peak Requests:

290,000+per second

262 Billion

102 Billion

40 Billion

14 Billion

2.9 Billion

Total Number of Objects Stored in Amazon S3


Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)

aws pace of innovation is intense
AWS Pace of Innovation is Intense

» Free Monitoring EC2

» Amazon Route 53

» PCI DSS Level 1 Certification

» Mobile SDKs (Android, iPhone)

» Large Object S3 Support

» Florida POP

» Import/Export APAC

» Amazon SNS

» Combined AWS Data Transfer Savings

» Amazon EMR Bootstrap Actions

» Amazon ELB Session Stickiness

» Amazon RDS in EU

» New Singapore Region

» RDS Reserved

» CloudFront Default Root

» Startup Challenge 2010

» CloudFront Invalidation

» AWS Elastic Beanstalk

» Amazon Simple Email Service

» Improved AWS Support “Bronze”

» Amazon CloudWatch Console

» CloudFront HTTPS

» NYC Edge Location

» Lowers Pricing HTTP

» AWS Import Export GA

» Amazon SNS

» Amazon S3 Console

» Amazon EBS CloudWatch

» Amazon RDS Read Replicas

» Suse EC2 Linux

» Amazon SNS Console

» Amazon ELB HTTPS

» AWS Free Tier

» EMR Resizing Cluster

» EMR JobFlow Debugging

» Simple DB Consistent Reads

» Simple DB Conditional Puts

» VM Connector

» Tokyo Region

» AWS Support JP


















» New VPC

» Dedicated Instances

» Windows

2008 R2

» Amazon S3 Lowered Pricing

» CloudFront GA, SLA

» S3 Multipart

» GPGPU Instance Types

» ISO27001/2 Certification

» Amazon SQS Longer retention, Free Tier

Amazon S3 Bucket Policies

» Amazon VPC IP Address

» Cluster Compute Instances

» Amazon S3 RRS Notifications

» AWS Java SDK

» Windows BYOL

» Singapore Pop

» CloudFront Private Streaming

» Lowered Pricing EC2


» Amazon VPC Console

» Micro Instances

» Amazon Linux AMI

» Amazon EC2 Tagging, Filtering, Idempotency,

» Oracle Certified AWS


» AWS CloudFormation

» Amazon S3 Static Websites

» AWS IAM Website Login

» Paris Edge Location

» Amazon EC2 Reserved Instances

with Windows, Extra Large High

Memory Instances

» Amazon S3 Versioning Feature

» Consolidated Billing for AWS

» Lower pricing for Outbound Data


» VPC in EU

» Amazon RDS in US-west

» Amazon CloudFront Access Logs

» Amazon RDS Multi-AZ

» Amazon S3 RRS

» Amazon RDS Console

evolving aws worldwide infrastructure
Evolving AWS Worldwide Infrastructure

AWS Regions

Asia Pacific Region


US West

(Northern California)

US East

(Northern Virginia)

Europe West


Asia Pacific Region


Amazon Edge Locations (CloudFront & Route 53)

Ashburn, VA

Dallas Los Angeles



New YorkPalo Alto

SeattleSt. Louis



Frankfurt London



Hong Kong




Security is our #1 priority

  • Cloud uses the same security measures used in the last 30 years
    • Physical datacenter security
    • Network
    • Hardware
  • Certifications and Accreditations
    • ISO 27001
    • Payment Card Industry (PCI) Data Security Standard (DSS)
    • FISMA Compliant Controls
    • SAS – 70 Type II
  • Identity Access and Management Controls
  • Virtual Private Cloud

Old World:

High Cap Ex


Old World:

High Cap Ex

New World:

Low Variable Expense


Old World: Charge as much as you can

New World:

Only pay for what you use

predicting infrastructure need is difficult
Predicting infrastructure need is difficult

Actual Usage


Predicted Usage

Compute Power




Old World: Guess on capacity needs

New World:

Scale seamlessly up,

Shed capacity as you wish

example video app on amazon ec2
Example: Video App on Amazon EC2

Scaled to peak of

5,000 instances in 3 days

Number of EC2 Instances

Launch of a Facebook modification


Old World: Need a new server?See you in 2 or 3 months!

New World:

Spin up hundreds, even thousands of servers in minutes


Undifferentiated Heavy Lifting

Contract negotiation

Server hosting

Bandwidth management

Purchase decisions

Moving facilities

Scaling and managing physical growth

Heterogeneous hardware

Legacy software

Coordinating large teams


Old World: Undifferentiated Heavy Lifting

New World:

Focus scarce engineering resources on Agency mission

the private cloud new world or

Old ?

The Private Cloud …New World or


 Turn Capex into a Variable Expense

 Low Variable expense

 Only pay for what you use

 Scale seamlessly up; shed capacity as you wish

 Spin up hundreds, even thousands of servers in minutes

 Focus scarce engineering resources on agency mission

supporting our us government customers
Supporting our US Government Customers
  • Targeted at US Government entities and contractors supporting them
  • FISMA Moderate Compliant Controls
  • US Persons-only access; Located in the US
  • Supports ITAR compliant requirements
vpc in aws govcloud us
VPC in AWS GovCloud (US)
  • Amazon Virtual Private Cloud
    • Put the cloud behind your firewall
    • Dedicated Instances (optional)
    • DirectConnect (optional)

Over 100 Government Agencies

GSA Infrastructure-as-a-Service BPA Award

Agencies using AWS to support their mission . . .



Mars Science Laboratory

Mars Exploration Rovers

Lunar Mapper Mission Project

Carbon in the Arctic Reservoir Vulnerability Experiment

Deep Space Network


mars science lab curiosity
Mars Science Lab - Curiosity
  • Fast Motion Field Test - Image Processing in the Cloud
  • Massively parallel computations on EC2
    • Image Stitching (panorama generation)
    • Stereo Correlation (depth perception)
    • Large Image Tiling
  • Elasticity
  • Zero to a few hundred cores, back to zero – in a few weeks
  • Pay-as-you-go
  • Mission paid only for what it used
european space agency
European Space Agency
  • ESA Centre for Earth Observation
  • Data collected by Satellites stored in Amazon Simple Storage Service (S3)
  • Earth science data provided to organizations around the world – 50,000 users at peak, 30 TB at a time
  • Scalability
  • Scale up storage infrastructure as much as needed
  • Speed and Agility
  • Avoided time to procure dedicated hardware with on-demand service
keys in choosing a cloud
Keys in Choosing a Cloud
  • Focused on security
  • Cloud experience
  • Flexibility
  • Listen to customers and iterate quickly
  • Continue to lower costs for customers