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Business models – a new perspective on firms ’ assets and capabilities

Business models – a new perspective on firms ’ assets and capabilities. Oberservations from the Finnish software industry. Risto Rajala Mika Westerlund. Mål. Klassificere 4 forskellige typer af forretningsmodeller for softwarevirksomheder

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Business models – a new perspective on firms ’ assets and capabilities

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  1. Business models – a new perspectiveonfirms’ assets and capabilities Oberservations from the Finnish software industry Risto Rajala Mika Westerlund

  2. Mål • Klassificere 4 forskellige typer af forretningsmodeller for softwarevirksomheder • Specificere hvilke ressourcer, der lægges vægt på i de forskellige forretningsmodeller

  3. De 4 foretningsmodeller High I Software tailoring II Applied formats F Degree of involment in costumerrelationsship III Ressource provisioning IV Standard offerings B Low Low Level of homogeneity of offering High

  4. Undersøgelsen • 6 Software-firmaer • Finland • 5 – 500 ansatte • Interviews mm. • 2002 – 2003

  5. Klassificering af firmaerne High D I Software tailoring II Applied formats F C E Degree of involment in costumerrelationsship A III Ressource provisioning IV Standard offerings B Low Low Level of homogeneity of offering High

  6. Ressourcer • Internal Assets og InternalCapabilities • Udviklet internt • External Assets og ExternalCapabilities • Købt eller på anden måde anskaffet igennem andre aktører

  7. Resultater

  8. Diskussion • Firmaer kan skifte forretningsmodel igennem dets levetid • Alle forretningsmodeler vægter ”relationshipmanagment” og ”marketing skills”

  9. Relevans • Man får at se, hvilke resourcer, der vægtes af software-firmaer med forskellige foretningsmodeller • Dette kan benyttes til at prioritere anskaffelsen af ressourcer til sit eget firma

  10. Vurdering • Er lang i forhold til indhold • Meget spinkelt grundlag • Ikke særlig konkret • Karakter : 0

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