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A social media service designed to enhance your event . - PowerPoint PPT Presentation


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A social media service designed to enhance your event . Access a new communications channel with your target audience Build an online community of followers and convert them to event attendees. Create a more engaging experience for attendees at your event

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slide1

A social media service designed to enhance your event.

  • Access a new communications channel with your target audience
  • Build an online community of followers and convert them to event attendees.
  • Create a more engaging experience for attendees at your event
  • Create a community that is engaged, passionate and vocal
  • Extend the event with year-round online discussions that promote your brand
  • Leverage passionate followers to promote your brand and event
  • Strengthen and enhance your brand message
slide2

A social media service designed to enhance your event.

Our services:

  • Build and connect your social media sites
  • Attract followers, expand and optimize your online community
  • Deliver engaging content that inspires conversations about your event
  • Drive traffic to your event by converting followers to attendees
  • Enhance your attendee’s event experience with cutting edge technology
  • Measure the results
slide3

Our Process

  • Strategy
  • Recommendation
  • Pre-Event Community build-up
  • Event Integration
  • Maintenance & Measurement
  • Evaluation
  • Set Objectives
  • Work with customers to understand their current online activities
  • Understand brand image, tone, personality
  • Review marketing initiatives to ensure alignment
  • Competitive analysis
  • Identify and profile audience
  • Set measurable objectives (ROI)
  • Deliver a custom social media plan identifying recommended channels
  • Recommend event-site technology tools to help meet your objectives
  • Provide a high-level content and rich media deliver plan
  • Identify internal teams and responsibilities
  • Provide high-level measurement plan
  • Recommendations for a social media advertising plan
  • Build and connect social media platforms (blog, Facebook, Twitter, YouTube, etc.)
  • Determine how the social media tools interface with your existing infrastructure, and ensure the process and platforms are properly tied
  • Identify potential online advocates and solicit content.
  • Build a following/ populate the online community
  • SEO – optimize sites to get found on Google searches
  • Executing campaign strategy at the event (blogging, posting, tweeting, video feeds etc.)
  • Managing technology tools onsite
  • Facilitate event site gatherings to promote the online community (Tweet-ups)
  • Install and man the Social Media Genius Bar
  • Provide signage at the event communicating the online strategy
  • Leverage Freeman’s internal resources and partners to continuously maintain social sites
  • Develop ongoing communications plan with your growing online community using new channels
  • Utilize social tools to understand what is being said about your organization and respond in real time
  • Track conversion of followers to attendees
  • Measure engagementand commenting
slide4

Discovery. Brian Storming. Setting Objectives.

  • Gain a complete understanding your brand objectives
  • Get a feel for your organization’s unique personality
  • Understand your current online activities and objectives
  • Review marketing initiatives to ensure alignment
  • Competitive analysis and market research
  • Identify and profile audience
  • Set measurable objectives (ROI)
slide5

Plan of attack and recommended tools

  • Deliver a custom social media plan identifying recommended channels
  • Recommend event-site technology tools to help meet your objectives
  • Provide a high-level content and rich media deliver plan
  • Identify internal teams and responsibilities
  • Provide high-level measurement plan
  • Provide high-level social media advertising plan
slide6

Building your online community

  • Pre-Event Community build-up
  • Build and connect your social media sites
  • Attract followers, expand and optimize your online community
  • Identify potential online advocates and solicit content
  • Create compelling content and syndicate
  • Drive traffic to your event (convert followers to attendees)

Your Brand

slide7

Event Integration

  • Enhance attendee’s experience with cutting edge technology
  • Execute campaign strategy at the event (blogging, posting, etc.)
  • Facilitate event gatherings to promote the online community
  • Kiosk to educate about social media and solicit followers
  • Signage that advertises the online community
slide8

Measuring and maintain

  • Leverage Freeman’s internal resources and partners to maintain sites
  • Develop ongoing communications plan to keep momentum going
  • Utilize social tools to understand what is being said about your organization and respond in real time
  • Track conversion of followers to attendees
  • Measure engagement and commenting

Social Media Genius Bar