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Envsioneering Group Meeting 2

Envsioneering Group Meeting 2. AGENDA 10 minutes: Time, deliverable, questions/comments about last week’s work 25 minutes: Introduce Research Plan and Target Segments 15 minutes: Task and discussion 5 minutes: Questions and answers. Teams. Questions and Feedback About Step 1.

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Envsioneering Group Meeting 2

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  1. Envsioneering Group Meeting 2 AGENDA 10 minutes: Time, deliverable, questions/comments about last week’s work 25 minutes: Introduce Research Plan and Target Segments 15 minutes: Task and discussion 5 minutes: Questions and answers

  2. Teams

  3. Questions and Feedback About Step 1 • How much time should be spent with this task? • The assigned weekly meeting time • If individuals have additional time that they can spend doing this task, they are welcome to do so. • What are the expectations for deliverables? • Due 12/17 • Team presentation • Completed product planning tool • Paper prototype • Questions about last week’s meetings on product ideas and hypothesis

  4. What’s Under Your Control?

  5. Schedule • 10/15: team meeting re. research plan/target segments • 10/22 team meeting re. research plan/target segments • 10/29 group meeting: value proposition/competitive advantage • 11/5 team meeting re. value proposition/competitive advantage • 11/12 team meeting re. value proposition/competitive advantage • 11/19 group meeting: launch plan/key deliverables • 11/26 no meeting • 12/3 team meeting re. launch plan/key deliverables • 12/10 final team meetings • 12/17 presentations

  6. What is “the real” problem? Begin with the end in mind. Work backward from that to determine the information required to support it. Include interviewing and observing users where they do their work. ADDITIONAL RESOURCE: “Flight Plan” pdfs at the bottom of: http://inside/sites/envisioneering/SitePages/Home.aspx. How to plan for good research?

  7. Know your users; you are not them

  8. do not just give them what they ask for

  9. The initial question is rarely the final one Exploring the problem exploring the solution/opportunity Nice to know need to know Identify the “minimal required information” Exploring the problem

  10. Personas • user archetypes • help us understand how a user will interact with a product • fictitious, specific, concrete representations of target users • Target Users: Enhance focus • Specific: Guide decision making • Fictitious: Engages empathy, memory • Concrete: Document assumptions or share data

  11. Sample PersonaTeacher: Juanita • Fifth grade teacher with 12 ELLs, 10 below-level, 5 on-level, and 1 advanced learner in her class in an under performing school in a large urban district • Hired on after being a long-term sub, has no ESL training, but speaks fluent Spanish • Has a demanding administrator • Doing online course work outside of school time to get her credential • In her 30s; has two elementary-aged children

  12. Detailed Persona Not What We Expect for this Task

  13. Categorization of market research techniques Attitudinal Behavioral Qualitative Quantitative

  14. How you could use it Attitudinal Behavioral What to build How to build it Qualitative Get ideas Quantitative Make decisions

  15. Examples of how to use each one Attitudinal Behavioral Qualitative Quantitative

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