Brainstorming. 1. Group Members Express Any Idea That Comes To Mind No Matter How Strange, Weird or Unusual. Do Not Censor Any of Your Ideas. 2. Do Not Evaluate Any of the Ideas That Are Suggested. All Ideas Should Be Considered. 3. Quantity Is Important. The More Ideas The Better.
1. Group Members Express Any Idea That Comes To Mind No Matter How Strange, Weird or Unusual. Do Not Censor Any of Your Ideas.
2. Do Not Evaluate Any of the Ideas That Are Suggested. All Ideas Should Be Considered.
3. Quantity Is Important. The More Ideas The Better.
4. Build On The Ideas Of Others. Try to Extend On The Ideas of Other People.
Individual Brainstorming Or Brainstorming In Groups?
Social Loafing. People work less hard when they are part of a group than when they are working alone.
Conformity.Conformity occurs when people bring their behaviors in line with what they perceive to be what others are doing in thoughts.
Production Blocking. Production blocking refers to the fact that a person performing one task, say writing or speaking, or even listening, cannot easily perform another task.
The Illusion of Group Productivity. Perhaps the biggest threat to group effectiveness is the group’s own illusion of confidence. Stated another way, groups have a much greater sense of self-efficacy or self-confidence than is warranted by their actual productivity level.
Coordination Problems. Take turns producing ideas and have to wait for their turn to speak.
Failure to follow the rules of brainstorming.
Stay focused on the task. In particular, group members should not tell stories and should not explain their ideas.
Keep the brainstorming going. There will be lulls in the ideation phase and during these times, group members should continue to brainstorm.
Return to previous categories. Group members may have new ideas about a given topic or category later in the process, so they should cycle back to those ideas.
Use Nominal Group Procedures.
1. Serial discussion of each item. Speak for or against each item. Not a debate of item or attempt to reach agreement on item. Information gathering.
2. All items discussed before voting. Participants can go back to discuss each item.
3. Last call for changes on existing items or additional items.
1. 15% of the total number of items are ranked.
2. Private polling.
3. Votes recorded and clear winners identified.
4. Items similar rank and inconsistent are discussed again. Voting on these items. Do not including original items.
5. Set-up committee for implementation of ideas.