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Facebook Pages 101: Your Organization’s Foothold on the Social Web. A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy andrew.gossen@cornell.edu. Facebook Home Page. Facebook Profile Page. Facebook Group. Facebook Page.

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Facebook Pages 101: Your Organization’s Foothold on the Social Web


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    1. Facebook Pages 101: Your Organization’s Foothold on the Social Web A Volunteer Leader Webinar Sponsored by CACO December 1, 2010 Andrew Gossen, Senior Director for Social Media Strategy andrew.gossen@cornell.edu

    2. Facebook Home Page

    3. Facebook Profile Page

    4. Facebook Group

    5. Facebook Page

    6. Facebook Community Page

    7. Facebook Community Page

    8. Pages Groups Community Open/closed/secret “members” Post as self Admins/officers public E-mail members No analytics • Organizational profile • Public • “fans”/”likes” • Post as page • Status updates → news feed • Analytics

    9. Facebook Pages Statistics (as of 11/8/10) • There are over 3 million active Facebook fan pages. • There are over 1.5 million local businesses with Facebook pages. • More than 20 million people become fans of Facebook fan pages every single day. • Facebook fan pages have created more than 5.3 billion fans. • Average user is connected to 80 pages, groups and events.

    10. Getting started www.facebook.com/pages/create.php

    11. http://www.facebook.com/pages/create.php

    12. Building your audience • Invite friends • E-mail blast • E-mail tag lines • “Follow Friday” • FB badge/box on webpage • Reciprocal “favorite pages” listing • Advertising