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Streamlined Mortgage Website Enhancements for Improved User Experience

Enhance website contact and refinancing sections, implement shortcuts, and focus on calculators for better user engagement. Flash changes for more effective call-to-action. Prioritize centralized "contact us" page. Future plans include quizzes/surveys for personalized loan recommendations.

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Streamlined Mortgage Website Enhancements for Improved User Experience

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  1. FINAL (hopefully for now)WEB CHANGES

  2. “CONTACT” ISSUES • Any time it says “contact a _______ expert” have the click directed to the main contact us page, ONLY. • There doesn’t need to be individual pages for these contacts, as there is now.

  3. REFINANCE • Refinance Calculator • We like this: https://www.quickenloans.com/mortgage-calculator/should-you-refinance Type in a scenario and click results- we would love to have something like this if possible… *Much better than our current calculator section in the tools section…

  4. Refinance • Implement Shortcut to “Get Rates Now” • Shortcut will go to the pre-qualification form we already have…

  5. Buying a Home • Change title from “buying a home” to “Home Purchase” Need a realtor (click) Find a home (click) REO/Short Sale (pending) SHORT FORM

  6. Home Purchase • Rates- Same instructions as new shortcut on “refinance” slide • Home Buying Calculator: https://www.quickenloans.com/mortgage-calculator/home-loan Something like this????

  7. Home Equity • Calculator- • https://www.quickenloans.com/mortgage-calculator/cash-out

  8. Reverse Calculator • Calculator • https://www.onereversemortgage.com/what-is-reverse-mortgage/mortgage-calculator

  9. FLASH CHANGES • 1) Living Your American Dream • Historic Low Rates CALL NOW! • 2) Home Purchase, Fixed Rates, FHA express, etc. Buying a Home? Free Consultation Free Pre- Approval Call Now 3) Refinance Home Equity Loans

  10. FLASH CHANGES CONT. Free Appraisals Limited Time Only Call Now 4) Reverse Mortgage and More YOU CAN Qualify for Refinance or a New Loan Act Now Call Today!

  11. Conclusion • No individual contact pages, one page “contact us” for all clicks • Flash Changes= More Call to Action • People seem to really like calculators, so we want to creatively develop this, without going overboard.

  12. FUTURE • We would like to develop some quizzes/surveys that point people in the direction of what types home loans would be best for them • Home Purchase page clicks will take the customer to Primechoicerealtygroup.com

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