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In Paywalls We Trust: How The Magazine Industry Can Weather The Coming Digital Transition

In Paywalls We Trust: How The Magazine Industry Can Weather The Coming Digital Transition. Paywall : Prevents internet users from accessing webpage content without a paid subscription. Why is consumer experience critical for the survival of the magazine industry?.

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In Paywalls We Trust: How The Magazine Industry Can Weather The Coming Digital Transition

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  1. In Paywalls We Trust: How The Magazine Industry Can Weather The Coming Digital Transition Paywall: Prevents internet users from accessing webpage content without a paid subscription.

  2. Why is consumer experience critical for the survival of the magazine industry?

  3. How do consumers want their publishing content – traditional vs. tablets & digital divide. • Popularity of apps – more convenient with Apple & iTunes Newsstand. • Making a difference: Brilliant Bus erases digital divide. • See video here

  4. Besides advertising sales what are some other ways the magazine industry can overcome financial challenges?

  5. Partnering with other companies • Meredith recently partnered with Wal-Mart to sell furniture and housewares under the Better Homes & Gardens brand. • Meredith also acquired Family Fun from Disney Publishing in January 2012. It also purchased Rachel Ray and the top food website Allrecipes.com from The Reader’s Digest Association.

  6. How could the increase in tablet sales help the magazine industry?

  7. Industry to offer free sampling of apps to grow and retain users and help weather the digital transition. • Embrace the future!

  8. Other interesting facts: • In December 2011Time magazine hired Laura Lang, an expert in digital advertising as their new chief executive officer. Lang had no previous background in magazines. • See DSM Registers clip on AllRecipes.

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