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Summary Slide. Room Sales Differentiation Diagram – Group vs. Transient Transient Reservation Avenues Diagram – Reservation Avenues Market Segmentation Diagram – Market Segments Internet Exercise. Figure 3-1. Room Sales Differentiation. Group Rooms Transient Rooms

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Presentation Transcript
summary slide
Summary Slide
  • Room Sales Differentiation
  • Diagram–Group vs. Transient
  • Transient Reservation Avenues
  • Diagram–Reservation Avenues
  • Market Segmentation
  • Diagram–Market Segments
  • Internet Exercise

Figure 3-1

room sales differentiation
Room Sales Differentiation
  • Group Rooms
  • Transient Rooms
  • What is the relationship between group and transient rooms?
  • What is a booking cycle?

Figure 3-2

slide3

Group vs. Transient

This illustration shows how a hotel might incorporate both group and transient rooms in order to sell every room.

Figure 3-3

transient reservation avenues
Transient Reservation Avenues
  • Global Distribution System (GDS)
  • Central Reservation System (CRS)
  • Direct Contact
    • Travel Agent or Mgmt. Co.
    • Guest
  • How has the Internet affected reservation avenues?

Figure 3-4

slide5

Transient Reservation Avenues

Transient

Guest

Travel Mgmt. Co.

or Travel Agent

CRS

Via Phone or Fax

Via Internet

GDS

Hotel

Figure 3-5

market segmentation
Market Segmentation
  • Group Market Segments
    • Corporate
    • Association
    • Other
  • Transient Market Segments
    • Business
    • Pleasure
  • What factors affect the hotel choices of the transient guest?

Figure 3-6

slide7

Market Segments

Figure 3-7

rate comparison internet exercise
Rate Comparison Internet Exercise
  • As we know, there are many reservation avenues to a hotel. The Internet is becoming a widely used avenue.
  • Using the sites listed on the next slide, check the availability of any hotel for a specific date and answer the following:
    • Do all travel sites offer the same rates for the hotel?
    • Why would these rates differ?
    • Do incentives/special offers come into play?

Figure 3-8

world wide web travel sites
World Wide Web Travel Sites

http://www.hoteltravelnetwork.com

http://www.11thhourvacations.com

http://www.travelguys.net

http://www.hotelreservation.com

http://www.hoteldiscount.com

http://www.travelscape.com

http://www.hotel-accommodations.com

http://www.hotelbook.com

http://www.travelhero.com

http://www.hotelreservations.org

http://www.quikbook.com

http://www.travelocity.com

http://www.expedia.com

http://www.priceline.com

http://www.travelnow.com/usa/?cid=3462

http://www.travelweb.com

http://www.sundaynews.com

http://www.usahotelguide.com

http://www.funtastiktravel.com/AmericaHotels.html

http://dir.travelzoo.com/Lodging.asp?intCategory=21

http://www.skyauction.com

http://www.lodging.com

http://www.traveleader.com

Figure 3-9