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Bally Chohan IT Solution Sloane

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Bally Chohan IT Solution Sloane

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  1. Gamification101( By Bally chohansloane)Why games are becoming a key marketing toolwww.ballychohan.com- Insight Curator Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk

  2. What is gamification? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • Gamification is an increasingly important marketing method which seeks to effectively engage customers and influence their behaviour through game structures and mechanics. • It takes advantage of our psychological tendency to engage in games. As a technique it is mainly used to encourage people to engage in behaviours they might ordinarily find boring; • shopping, completing surveys, or reading websites.

  3. Why is gamification important now? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • Though game mechanics like adding levels, points or rewards have been used in customer loyalty programmes for many years, it is only now with such behavioural data explosions, that we can really begin to harness the power of games effectively. • Gaming culture has become universal…

  4. Universal Gaming Culture - Why games? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • Games are the most engaging medium around: • - Games change people’s behaviour and mindstates because they are so engaging; while playing in isolation, games have relieved burns victims of their pains, more than any other medium. • - Some online games have had to introduce ‘fatigue systems’ which give less points the longer your play or offer double points for taking a breaks, as some gamers were developing damaging addictive compulsions to play. • - Games can get people engaged in eating healthily, Xtreme Xrunch Kart is a racing game that takes the speed of the vehicle from the crunch sound of eating carrots. • -

  5. Universal Gaming Culture – Beyond Games Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • Social media is a part of gamification; the social gaming market is worth billions already. • Consoles have infiltrated the mainstream. ‘Every new device ends up being a gaming device.’ • Hacks of the Xbox Kinect have crossed over into many different mediums beyond gaming, which will only continue given Microsoft have now released an official software development kit : • Digital shadow puppetry. Invisibility. Quadrocopter radar. Shopping accessibility.

  6. Brands Using Gamification Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • There are lots brand examples out there… • McDonalds • Toyota

  7. Hackers Using Gamificiation? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 • A clever Foursquare hack recently turned New York into a giant game of Risk. • There are many new location-based technologies (here, here and here) that have the potential to engage people further. • Maybe we could create a location-based game in London of Monopoly using Oyster card game Chromorma and Foursquare?

  8. So what are game mechanics? Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk © Crayon 2010 There are different kinds of game mechanics that can be introduced into marketing campaigns: