marketing educational gaming industry n.
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Bally Chohan IT Sloution Sloane

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Bally Chohan IT Sloution Sloane

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  1. Marketing & Educational Gaming Industry 8 Minutes pitch from Group A5:By Bally chohan Sloane Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  2. Introduction • Online Gaming Industry • Since 1998 used in the Netherlands • Gamercials; playful commercials, brand experience, product placement. • Edugaming; e-learning, interactive infotainment. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  3. Gamercial example • Phunky Frites • Client: Aviko (Dutch producer of potatoes products) • Goal of the game: Jump from product to product and don’t fall in the boiling oil of the deep-fry! • Goal of Aviko: Get people informed of the different products Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  4. Edugaming example • Living Books • Client: Het Woeste Woud (Animation Studio) • Partners: KRO (Dutch public broadcasting company), University of Leiden, Reading foundation. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  5. Industry Framework Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  6. Business Models • Main actor: MAD Multimedia (Groningen)developing, producing and distributing interactive online products like educational games, gamercials, virals, animations and interactive videos. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  7. Business Models • Actor: Client/Companies • Example:Noordhoff Uitgevers (Biggest educational publisher in the Netherlands) • Vision: Giving schools the freedom to educate in print, digital or a combination; Multi Media Methods. • In collaboration with MAD Multimedia developing gaming engines Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  8. Business Models • Actor: Advertising companies • Example:Campina (Dutch dairy company) • Goal: Stimulate sales of the product Valess • Developed in collaboration with MAD Multimedia a viral gamercial to promote Valess at a target audience. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  9. Business Model • Actor; Freelancers (Designers, photographers, musicians) • Produce input for the gamercials & Edugames like graphics, sound effects, background music. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  10. Busines Models • Actor: Internet users • Participation by entertainment/infotainment • Potential clients (Gamercials) Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  11. Product Innovations • Edugaminglearning theories, play a game with nurturing elements, a extrinsic motivation experience (Egenfeldt-Nielsen, 2005), drill-and-practice learning principles, simple game play and the missing physical presence of a teacher. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  12. Product Innovations • Gamercialsbrands can position their products and/or services in new interactive way, commercial message embedded in the gameplay, top of mind brand awareness and visibility. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  13. Process Innovations • Dynamic programming languages; • Microsoft Silverlight, Java, Shockwave and Flash;are very rich in a visual and sound-oriented way. • Russel Kay defines rich as in "Those applications offer functionality that goes far beyond mere reading and browsing, and they can be served over the Web" • Development; iterativeand, short development cycle, not depended on operating system Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk

  14. Conclusions (Conceptual) • The creation of an edu-game requires diverse skills (Motley Crew) • Differentiated Products (Infinite variety) • Durable products and durable rents (Ars longa) Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohan dubai, bally chohan uk