Search Engine Optimization Strategy - By vamsi
Index • Overview: Search Engine Optimization • GOALS: Search Engine Optimization • PROCESS: Search Engine Optimization • TOOLS: Search Engine Optimization • SEO Roadmap • Off-page Services • On-page Services
Overview: Search Engine Optimization • Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. • SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. • It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. • The practice of designing web pages so that they rank as high as possible in search results from search engines. • SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Goals: Search Engine Optimization • Achieving a high ranking on the search engines • Boost sales / Increase your return on investment • Improve your competitive edge • Expand customer base and target audience • Growth in site traffic
PROCESS: Search Engine Optimization Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website: • Off Page SEO Services Include • Blog Submission • Article Submission • Directory Submission • Social Bookmarking • Press Release • On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text. • On Page SEO Services Include • Title tag optimization • Description tag optimization • Keyword tag optimization • Image Optimization • PDF Optimization
ROADMAP: Search Engine Optimization • Off-page Services • Blog Submission • Article Submission • Directory Submission • Social Bookmarking • Press Release • On-page Services • Title tag optimization • Description tag optimization • Keyword tag optimization • Image Optimization • PDF Optimization
ROADMAP: OFF-Page Services • Blog Submission • Blogs are a way to share facts, ideas and opinions directly between people. A blog is an online journal where users post thoughts, comments or news in a chronological format. Updates are often frequent and done on a regular basis. Blog Submission benefits : • Relevant and meaningful content plays a vital role in increasing website traffic. • Submitting your blog to selected reputable blog directories will increase its visibility significantly, and will improve its ranking in search engines. • Through blogs you can highlight the services and products offered by your business in the most effective way to your potential customers. • - Get quality one way links easily. Blog posting helps to generate one way links of high quality for your website.
ROADMAP: OFF-Page Services • Article Submissions • Articles are the better way to promote the products and services. In the articles we can provide information to users about specific products. Articles can be used as a promotional tool for marketing the web site. With the help of articles the general or specific details related to the site or product or any services that you are providing through your website can be promoted directly. Benefits of Article Submission: • Article submissions are a powerful technique for adding additional readers to your blog. • Articles provide powerful inbound links to your blog or website, adding strength in the search engines. • - Articles have good source of free advertising to gain more exposure to the products & services.
ROADMAP: OFF-Page Services • Directory Submissions • Directory submission is the process of submitting site URL to web site directory. The process is not merely filling the form at directory submission page but also involves more than this. It is basically a website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website. Benefits of Directory Submission: • Higher Position In The Search Engine Results • Increased Click Through Traffic • Directory submissions provide increased link popularity. • Getting listed in major search engines. • Increased visits from search engine robots. • - Increased visibility in search engines.
ROADMAP: OFF-Page Services • Social Bookmarking • Social bookmarking is a way of sharing sites or pages of a website that we come across with the online community. The ability to save and categorize a personal collection of bookmarks and share them with others, Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. Benefits of Social Bookmarking: • As many times Bookmark saved is better, as this add value to the website’s products because people like it and saved it to use in future. • Social Bookmarking sites help to flow visitors from all over the web. • - This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users
ROADMAP: OFF-Page Services • Press Release • A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. Benefits of Press Release: • It increases online publicity of goods & services. • It increases your downloads and sales. • Having press releases in the search engines will generate more traffic to the website. • It gives value to the website by getting links in the press releases.
ROADMAP: On-Page Services On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keywords frequency in the URL, Title, Headings, Hypertext Links and Body text. The following tags are optimized in the web pages: • Title tags: Title tags are the words that appear at the very top of your web browser, and they they are used by search engine’s as the title of the listing. • Description tags: META tags are HTML tags that are used to include information about your web page. • Keyword tags: The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. • Image Optimization: The process of adding keywords in the image name and slicing image and resolution reduction. • PDF Optimization: Optimizing PDF files for the Web can significantly shrink their size and boost display speed, saving bandwidth and user frustration.