lanka market research bureau pvt ltd n.
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  1. Lanka Market Research Bureau Pvt. Ltd. Company Credentials September 2012

  2. 1st international, independent market research consultancy in Sri Lanka • Established in 1981 – over 30 years of market research experience Wholly owned by WPP-Kantar • Over the years...... • Strong professional relationships built up with clients • Large internal database of demographic information and statistical expertise for achieving high quality sampling • Professional Staff with Industrial and Consumer experience • Seamless support from Kantar Group worldwide

  3. Information, Insight and Consulting Division of • Part of world’s second largest research conglomerate • Revenue of $ 4 billion with 26,500 employees across 70+ countries Kantar companies represented in Sri Lanka MillwardBrown IMRB International

  4. LMRB’s key strengths Well established, proven reliability Fully fledged agency: Qualitative and Quantitative Research Media and Panel Research (Industry Standard) Senior most researchers in the industry Wide Category Experience Urban Rural re-classification In house field and data processing capability Wide range of research products Regional and global connections Local knowledge Detailed demographic knowledge: district-wise Scientific sample selection

  5. Categories researched in last 5 years include… FMCG Milk foods Biscuits Skin cleansing Skin care Laundry Tobacco Flavourings Communications Advertising Tracking Promotions Activations CSR Beverages Health Non Alcoholic Alcoholic Household White Goods Paint Cleaners Consumer durables Media Television Press Radio Telecom Mobile Fixed lines/ CDMA Socio-economic Education Children Industrial Social Issues Health issues Health and Aging population Personal financial management of blue collar workers Impact of natural disaster e.g. (Tsunami) Financial Banking Insurance Investments Other Transport Courier Shopping Medical Apparel

  6. Our clients cut across various categories, here are some of the companies we work with…

  7. Research Solutions

  8. PeopleMeter Service (PMS) National Media Survey (NMS) Radio Audience Panel (RAP) Target Group Index (TGI) Usage and Attitude Segmentation and Profiling Product Testing Basic Pack Evaluation Pack Optimization Retail Auditing Location Assessment Compliance Measurement Shopper Segmentation Shopper Traffic Patterns Corporate Social Responsibility • Employee Relationship • Corporate Reputation Full Spectrum of Qualitative & Quantitative Services Customer Relationship Assessment (CRA) Communication development Communication testing Brand Health Tracking Household Purchases Tracking Customer Transaction Assessment Lost Customer Assessment Service Quality Assessment Consumer Immersions Gabor Granger Price Sensitivity Monitor (PSM) Conjoint AnalysisBrand Price Trade-Off (BPTO)

  9. Toolkit for Powering Research Brand Strengthening Brand Communication Brand Launch

  10. Equity Consumer ID SNAP, IGDs Brand Re-Vitalizing Strengthening Taking Stock Segmentation Way Forward Communication Evaluating alternatives Developing winners ®Product Labs Ethnography ®Metaspaces Brand Communication Product Development Positioning Development Brand Launch Intu-It-e Logo, Brand Name, Packaging, POP Toolkit for Powering Research

  11. Sampling Methodology: Tracking Studies

  12. Sampling Methodology: Other Studies with Random Sampling

  13. Key Strengths of the LMRB Team Multi-disciplinary team with breadth and depth in expertise. Ability to seamlessly integrate domain expertise across disciplines Leadership team with an average of 15-20 years of professional experience, providing strong leadership and project management skills to the project Extensive experience in large scale attitude and opinion studies; and of meaningful interpretation, collation and presentation of findings from such studies

  14. Profiles of LMRB Leadership Team • HimaleeMadurasinghe, Chief Executive • More than 20 years experience – 14 years in market research at LMRB & 8 years prior to that in Retailing and Banking • Worked on large studies on usage & attitude , customer needs assessment, opinion research, customer and employee satisfaction, market and consumer segmentation, volume estimation, brand and communication tracking across a wide range of industry and service sectors • Nihal De Silva, Senior Consultant – Chief Mentor • Over 40 years experience in application of statistical methods in diverse fields out of which over 20 years at LMRB • Worked on wide range of researches including mathematical forecasting; he spearheaded LMRB’s pioneering effort towards creation of a socio-economic classification & a new urban-rural classification for Sri Lanka • VishalKothare, Head of Customized Research • Over 15 years experience in market research across India & Sri Lanka • Worked on a multitude of quantitative researches in the areas of segmentation, communication, market understanding, customer satisfaction, tracking and NPD across wide range of industry & service sectors including tobacco, food & beverage, healthcare, home & personal Care, agriculture, telecom, banking & retail

  15. Profiles of LMRB Leadership Team • Prajika Fernando, Research Director, Head of Millward Brown Tracking and Retail & Shopper • Over 18 years experience in market research • Unmatched expertise in taking initiatives and launching new product lines; she successfully launched and continues to lead Millward Brown Tracking in Sri Lanka and is now establishing the Retail & Shopper division at LMRB • DeepalNanayakkara, Research Director, Head of Media • More than 15 years experience • Major contributor to the development of media research & planning in Sri Lanka through introduction of media planning softwares and research solutions like Radio, Television and Print Audience Measurement Systems • DhishnaBastianz, Head – Qualitative Research • Over 20 years experience in consumer & social research, advertising and marketing spanning a wide spectrum of industries, sectors and services • Worked in several markets in the region including Singapore, India, Pakistan, Malaysia and Thailand. Prior to joining LMRB, Associate Director – Client Service at the Nielsen Company, and General Manager with Quantum Research Services, Sri Lanka

  16. Profiles of LMRB Leadership Team • Chamika Fernando, Senior Project Director, Head of Household Panel • Over 7 years experience in quantitative market research • Leads the LMRB Household Panel servicing team that tracks over 45 FMCG categories and services almost all large MNC & local companies in Sri Lanka • Asanka Fernando, Associate Project Director, Head of Social & Economic Research • Over 5 years experience in market research • Worked across a large spectrum of studies in the social and developmental sectors; he is also a visiting lecturer at Open Systems Technologies Training Centre and some other vocational & higher education institutes • SakunthaAmarasekere, Senior Project Director, Millward Brown Tracking • Over 7 years of quantitative research experience specializing in Brand Health Tracking and Brand Equity • Experience cutting across a wide range of industry sectors like food & beverage, home and personal care, baby care, telecom, automotive, banking and home decor

  17. Profiles of LMRB Leadership Team • Shane Peiris, Project Director, Head of Target Group Index (TGI) • Over 15 years experience in the Financial and Retail sectors across Sri Lanka and the UK, including 6 years of management experience in one of the leading sports and leisure companies in the UK. • Leading the launch of the Target Group Index (TGI) in Sri Lanka. TGI is the global consumer profiling study of Kantar Media and carried out across more than 60 countries. • IromicaJayasuriya, Associate Project Director, Head of CSMM • Leads the CSMM business – a bouquet of proprietary solutions for stakeholder management and monitoring • Over 5 years experience covering a wide variety of quantitative methodologies across several sectors including banking & insurance, automotive, home & personal care, baby care, agri, telecom and food & beverage • DharshanaPerera, Senior Project Director, Head of PeopleMeter System • More than 8 years experience on TV Audience Measurement System • Leads the Peoplemeter system servicing team that measure Television Audiences. Currently involved in implementing a new Peoplemeter system with the latest technology with the assistance of Kantar Media Audiences in UK.

  18. We’re LMRB, Get To Know Us