Comm 140 Comm Dev
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12 September 2012
Dr. Rene Guioguio
Angeles, Eleanor Joy
Belen, Allana Roxane
Romana, Maria Fidela Diosa
Santos, Alexandria Maria Francia
HowdoestheEarth look now?
Why so sad?
Thisenvironmentalcampaignfocusesontheissue of littering and theirresponsible use of plasticwhich are one of theleading causes of environmentaldestruction.
Thiscampaignisimportantsinceitholds a relevantmessagethatmustbedisseminatedduetoourcountry’sdireneed of environmentalprotection.
Thisisverytimely and pertinentbecause of therecentcalamitiesournation has faced. Thoughlittering and irresponsible use of plastic are nottheonlyreasonsforsuchdisasters, it stands tobe a majorpoint of concernforoursociety.
Children (ages 4-12)
Persons of authority
This campaign aims to teach children how to reject the practice of littering and how to use plastic in a responsible way (i.e., recycling, reducing, re-using, and other possible methods).
The goal of this campaign is to disseminate the message of the call for behavioral change which will ensure the protection of our environment, and eventually our safety.
Strategy & Duration
Thiscampaignwillbeusing multimedia materialstoeffectivelycommunicateitsgoals. Sincethecampaignwillrunforonly 6 months, active use of all media is a waytoensuretheefficiency of informationdissemination.
3. PSA (PublicServiceAnnouncement)
4. Cartoons (for TV)
5. Online Campaign
Thank you! We hope to work with you in making the Earth Green again.
Eyo, Ali, Veka, Diosa, Alex and Anica