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Alternative Transportation Tritsch

This is my final project for MBA 779 Business Ethics and Society, Summer 2012

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Alternative Transportation Tritsch

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  1. Alternative Transportation: Bicycling in Omaha Presented by Mary Jane Tritsch for MBA 779, Summer 2012

  2. Alternative Transportation: Bicycling in OmahaIntroduction “The momentum in Omaha’s cycling community is not going to slow down.” (Johnson) • Benefits of bicycling • Bike lanes and trails in Omaha • Advocacy and riding groups • Community bike shops

  3. Alternative Transportation: Bicycling in OmahaBenefits of Cycling Transportation • Use up 40% in the U.S. in the past decade • In 2008, an estimated 4,500 Nebraskans used bicycles as their primary mode of transportation to work • Challenges in Omaha • Hills • Spread out • Extreme weather • Lack of bike lanes

  4. Alternative Transportation: Bicycling in OmahaBenefits of Cycling Health • improved cardiovascular health and a decreased risk of coronary heart disease • increased lifespan • less weight gain • good coordination • improved mental health • strengthened immune system • increased muscle tone

  5. Alternative Transportation: Bicycling in OmahaBenefits of Cycling Monetary Savings • Purchase cost • Maintenance • Insurance • Gas • Parking • Federal reimbursement • Other employer incentives

  6. Alternative Transportation: Bicycling in OmahaBenefits of Cycling Environment • Automobiles account for the following air emissions in the U.S.: • 31% of carbon dioxide • 81% of carbon monoxide • 49% of nitrogen oxides • A 4-mile bike ride keeps an average of 15 pounds of pollutants out of the air • 65% of trips are within 4 miles from the home

  7. Alternative Transportation: Bicycling in OmahaBike Lanes and Trails in Omaha • In 2011 Omaha was named a “Bicycle Friendly Community” by the League of American Bicyclists. • 52% more people used bike racks on Metro buses between 2010 and 2011.

  8. Alternative Transportation: Bicycling in OmahaBike Lanes and Trails in Omaha • Carlos Morales, city of Omaha Bicycle/Pedestrian Coordinator • Create and manage programs to encourage alternative modes of transportation in Omaha, focusing on cyclists and pedestrians • Transportation Master Plan • provide balanced options for enhanced mobility • attain a safe and healthy environment • create livable and connected neighborhoods • promote economic returns with fiscal sustainability

  9. Alternative Transportation: Bicycling in OmahaBike Lanes and Trails in Omaha • Activate Omaha • “Encourages changes in the way our city is designed, explores how we use land, and promotes transportation options that support active living” (Activate Omaha) • Received grant to implement a pilot project to facilitate bicycle use in Omaha

  10. Alternative Transportation: Bicycling in OmahaBike Lanes and Trails in Omaha • Leavenworth bike lane • Opened July 30, 2012 • 6-feet wide with a 2-foot buffer zone

  11. Alternative Transportation: Bicycling in OmahaBike Lanes and Trails in Omaha • OmahaTrails.com • 21 bike trails • Distance • Surface type • Difficulty

  12. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups • Omaha Bikes • Mission • Goals • Began as a blog in 2008 under the name Bike Omaha • Formed into an advocacy group in 2009 • Partnered with Activate Omaha and Live Well Omaha in 2010 and changed name to Omaha Bikes • Bicycle Friendly Destination program

  13. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups • Omaha Pedalers Bicycle Club • “We believe that moving under your own power at your own pace is the most rewarding way to travel.” • Support, knowledge-sharing, and fun • Recreational Rides • Competitions • Annual “classic” events • Weekly group rides at various paces

  14. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups • Community Bike Project Omaha • 525 N 33rd St • Open Wednesdays and Thursdays from 6-8pm • Started in 2007 • Mission is “to strengthen Omaha neighborhoods by promoting the bicycle as viable, reliable, and fun transportation.” • Values: • Community • Transportation Equality • Resource Cycle • Volunteers

  15. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups • Omaha B-cycle • Bike sharing system • Stations in Aksarben Village and UNO • 24-hour, 30-day, or one-year membership • First hour is included in the membership fee • Each additional 30 minutes costs $1.34 • Maximum charge of $64.20 per day • Designed for short usages.

  16. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups Activate Omaha Bicycle Commuter Challenge 7th year Runs May 1st – August 31st

  17. Alternative Transportation: Bicycling in OmahaAdvocacy and Riding Groups Corporate Cycling Challenge • 22nd year • One day event to promote cycling and raise funds for the Eastern Nebraska Trails Network • Can participate with a company, with a club, or as an individual • 3 levels of length and difficulty to choose from • 10 miles • 25 miles • 42 miles

  18. Alternative Transportation: Bicycling in OmahaCommunity Bike Shops • Greenstreet Cycles • Ferguson’s Bike Shop

  19. Alternative Transportation: Bicycling in OmahaCommunity Bike Shops • Re-cycle Bike Shop • Omaha Bicycle Co.

  20. Alternative Transportation: Bicycling in OmahaConclusion • Improves health of community • Promotes cleaner air • Causes less wear and tear on city streets • Provides convenience and a good impression to visitors • Offers kids and teens a way to stay out of trouble • Saves citizens money

  21. Alternative Transportation: Bicycling in OmahaReferences • Healey, Kay. “Leavenworth Bike Lane Officially Open to Cyclists.” Omaha World Herald. Omaha World Herald, 2012 July 30. 2012 August 1. http://www.omaha.com/article/20120730/NEWS/120739991 • Lilly, Amanda. “Cut Commuting Costs by Biking to Work.” Kiplinger. The Kiplinger Washington Editors, 2012 May 17. 2012 August 1. lhttp://www.kiplinger.com/features/archives/2009/06/Biking_to_Work.html • Markham, Derek. “The Top 7 Health Benefits of Cycling.” Discovery Channel. Discovery Channel, 2011 October 3. 2012 August 1. lhttp://dsc.discovery.com/adventure/the-top-7-health-benefits-of-cycling.html • O’Brien, Maggie. “Road Rash a Badge of Honor.” Omaha World Herald. Omaha World Herald, 2010 May 28. 2012 August 1. http://www.omaha.com/article/20100527/NEWS01/305279811/1009 • Withrow, Jay. “Free Bikes, Parts for Those Who Help Out.” Omaha World. Herald. Omaha World Herald, 2012 July 31. 2012 August 1.http://www.omaha.com/article/20120731/LIVEWELL02/120739984

  22. Alternative Transportation: Bicycling in OmahaReferences • City of Omaha Transportation Master Plan http://www.ci.omaha.ne.us/tmplan/home • Community Bike Project http://www.communitybikeproject.org/ • Corporate Cycling Challenge http://www.corporatecycling.com/ • Ferguson’s Bike Shop http://www.facebook.com/fergusonsbikeshop • Greenstreet Cycles http://www.greenstreetcycles.com/ • I Ride Douglas County http://iridedouglascounty.org/ • Omaha B-Cycle http://omaha.bcycle.com/home.aspx • Omaha Bicycle Co. http://www.omahabicycleco.com/ • Omaha Bicycle Commuter Challenge http://www.activateomaha.org/igsbase/igstemplate.cfm SRC=DB&SRCN=&GnavID=11&SnavID=27 • Omaha Pedalers Bicycle Club http://opbc.clubexpress.com/content.aspx?page_id=0&club_id=383871\ • Omaha Trails http://www.omahatrails.com • Re-cycle Bike Shop http://recyclebikeshop.net/

  23. Alternative Transportation: Bicycling in OmahaPhoto References • Community Bike Project http://www.communitybikeproject.org/ • Corporate Cycling Challenge http://www.corporatecycling.com/ • Ferguson’s Bike Shop http://www.facebook.com/fergusonsbikeshop • Greenstreet Cycles http://www.greenstreetcycles.com/ • Omaha B-Cycle http://omaha.bcycle.com/home.aspx • Omaha Bicycle Co. http://www.omahabicycleco.com/ • Omaha Bicycle Commuter Challenge http://www.activateomaha.org/igsbase/igstemplate.cfm SRC=DB&SRCN=&GnavID=11&SnavID=27 • Omaha Pedalers Bicycle Club http://opbc.clubexpress.com/content.aspx?page_id=0&club_id=383871\ • Omaha Trails http://www.omahatrails.com • Re-cycle Bike Shop http://recyclebikeshop.net/ • http://healthwinner.net • http://www.bikeeasley.com • http://fhwa.dot.gov/environment/bicycle_pedestrian/resources/data/benefits_research.cfm • http://www.jwdanforth.com/service/home/Filtration/141.htm • http://blog.bikeleague.org/blog/2012/05/whi-i-ride-10-fun-plan-and-simple/

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