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market segmentation targeting and positioning

Market Segmentation, Targeting and Positioning

by

Gabrielle Eskin

Shalini Jethanandani

Adriana Minano

Alessandro Rossi

January 2009

types of products
Types Of Products
  • Consumer Products
    • Bought by consumers for personal use
  • Business Products
    • Use by businesses either directly or indirectly in the production of other products for resale
what is marketing segmentation
What is Marketing Segmentation
  • The division of total market into smaller, relatively homogeneous groups
why marketing segmentation
Why Marketing Segmentation
  • A single marketing mix does not apply to all consumers
    • Different consumers needs
    • Different consumers preferences
    • Different purchasing power
  • Identify the factors that affect purchasing decision
  • Identify consumers groups based on these factors
  • Adjust marketing strategies to meet the needs of each group
criteria for effective segmentation
Criteria for Effective Segmentation
  • The market segment must present measurable purchasing power and size
  • Promote and serve effectively the market segment
  • Segment must be sufficiently large to give good profit potential
  • The firm must aim for segments that match its marketing capabilities
basic types of market segmentation
Basic Types of Market Segmentation
  • Geographic Segmentation
  • Demographic Segmentation
  • Psychographic Segmentation
  • Product-related Segmentation
geographic segmentation
Geographic Segmentation
  • A single marketing mix does not apply to all consumers
    • Different consumers needs
    • Different consumers preferences
    • Different purchasing power
  • Identify the factors that affect purchasing decision
  • Identify consumers groups based on these factors
  • Adjust marketing strategies to meet the needs of each group
statistics
Statistics

According to May 2007 8th grade ELA tests results, NASSAU County has the highest average score in the Nation; our students exceed this average by 3%.

(Source NY State Education Department Web Site

http://www.emsc.nysed.gov/irts/ela-math/ela-07)

our offer
Our Offer
  • Tutoring for ELA tests preparation
    • 20 kids 8th Grade
    • 1-to-1 tutoring
    • Grammar, vocabulary and composition
  • Sessions at school or student’s home
  • 7 days a week, 12 P.M. to 8 P.M.
costs and benefits
Costs and Benefits
  • Quality of teaching
    • Outstanding results for our students
  • Affordable rates for parents
    • Competitive in tutoring market
  • Free access to labs and its materials through Internet
our approach
Our Approach
  • Assessment test
    • Determine student’s weak areas
    • Match student’s needs with tutor skills
  • Student’s progress
    • Test at the completion of each topic
    • Final simulated ELA test
tutoring policies
Tutoring Policies
  • Student’s home tutoring
    • Mandatory Parent or legal guardian
  • School’s ground tutoring
    • GT Ltd complies with School regulation
  • Location’s change
    • Inform offices 24 hours before class
pricing
Pricing
  • Three packages
    • Silver 20 hours $ 850.00
    • Gold 40 hours $1600.00
    • Premium 60 hours $2100.00
  • Or $ 45.00 Hourly rate
terms and conditions
Terms and Conditions
  • Validity of the offer 30 days
  • Fees do not include taxes
  • Additional requirements will be priced separately
slide15
Q & A

Alessandro Rossi

Vice President of Sales

North-East Region

Tel. (516) 918 3999

arossi@gtutoring.com

thank you
Thank you

Alessandro Rossi

Vice President of Sales

North-East Region

Tel. (516) 918 3999

arossi@gtutoring.com

types of markets
Types Of Markets

Tutoring Proposal

for

U.F.S. District 22

327 Jackson Drive

Farmingdale, NY 11735