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  1. Market Segmentation, Targeting and Positioning by Gabrielle Eskin Shalini Jethanandani Adriana Minano Alessandro Rossi January 2009

  2. Types Of Products • Consumer Products • Bought by consumers for personal use • Business Products • Use by businesses either directly or indirectly in the production of other products for resale

  3. What is Marketing Segmentation • The division of total market into smaller, relatively homogeneous groups

  4. Why Marketing Segmentation • A single marketing mix does not apply to all consumers • Different consumers needs • Different consumers preferences • Different purchasing power • Identify the factors that affect purchasing decision • Identify consumers groups based on these factors • Adjust marketing strategies to meet the needs of each group

  5. Criteria for Effective Segmentation • The market segment must present measurable purchasing power and size • Promote and serve effectively the market segment • Segment must be sufficiently large to give good profit potential • The firm must aim for segments that match its marketing capabilities

  6. Basic Types of Market Segmentation • Geographic Segmentation • Demographic Segmentation • Psychographic Segmentation • Product-related Segmentation

  7. Geographic Segmentation • A single marketing mix does not apply to all consumers • Different consumers needs • Different consumers preferences • Different purchasing power • Identify the factors that affect purchasing decision • Identify consumers groups based on these factors • Adjust marketing strategies to meet the needs of each group

  8. Statistics According to May 2007 8th grade ELA tests results, NASSAU County has the highest average score in the Nation; our students exceed this average by 3%. (Source NY State Education Department Web Site http://www.emsc.nysed.gov/irts/ela-math/ela-07)

  9. Our Offer • Tutoring for ELA tests preparation • 20 kids 8th Grade • 1-to-1 tutoring • Grammar, vocabulary and composition • Sessions at school or student’s home • 7 days a week, 12 P.M. to 8 P.M.

  10. Costs and Benefits • Quality of teaching • Outstanding results for our students • Affordable rates for parents • Competitive in tutoring market • Free access to labs and its materials through Internet

  11. Our Approach • Assessment test • Determine student’s weak areas • Match student’s needs with tutor skills • Student’s progress • Test at the completion of each topic • Final simulated ELA test

  12. Tutoring Policies • Student’s home tutoring • Mandatory Parent or legal guardian • School’s ground tutoring • GT Ltd complies with School regulation • Location’s change • Inform offices 24 hours before class

  13. Pricing • Three packages • Silver 20 hours $ 850.00 • Gold 40 hours $1600.00 • Premium 60 hours $2100.00 • Or $ 45.00 Hourly rate

  14. Terms and Conditions • Validity of the offer 30 days • Fees do not include taxes • Additional requirements will be priced separately

  15. Q & A Alessandro Rossi Vice President of Sales North-East Region Tel. (516) 918 3999 arossi@gtutoring.com

  16. Thank you Alessandro Rossi Vice President of Sales North-East Region Tel. (516) 918 3999 arossi@gtutoring.com

  17. Types Of Markets Tutoring Proposal for U.F.S. District 22 327 Jackson Drive Farmingdale, NY 11735