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Frank Baker, Monday Feb 20, 2012
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21st Century Skills: Engaging Students In Critical Thinking & School Success Frank W. Baker media educator firstname.lastname@example.org STEAM: Empowering the Future!
“Since many adolescents spend their time immersed in magazines, music, movies and TV, (educators) should use these items to help students to be able to critically analyze the information in them so that they may become more conscious consumers of media.”
H ISTE (2012) Greenwood (2009) Capstone Press (2007)
Today’s young people are more enamored of and attached to media than ever before. Their world is NOT print: rather it is VISUAL. We MUST teach them how to read the media!
They view media passively
Ten skills every student should know • QuestionMost students tend to believe everything they see, read, hear • Think critically
#1 Critical Challenge“Digital media literacy continues its rise in importance as a key skill in every discipline and profession”
Digital Media Literacy • Access: to comprehend and make sense of all kinds of texts; use technology tools well; gather information independently. • Analyze: to ask good questions; evaluate the quality and value of messages; explore context in meaningful ways. • Compose: to use multiple modes of expression; reach authentic audiences; manipulate content and form in relation to purpose. • Reflect: includes activating multi-personal thinking, predict consequences and use hypothetical reasoning and examine issues of power and responsibility. • Act: connect the classroom to the world, strengthen leadership and collaboration, develop integrity and accountability. Hobbs, 2012
Activity • Each group receives a “text” • Use the worksheet to answer as many question as time allows • Sharing
DRAFT ELAEarly Childhood & Middle Grades Standard IX: Viewing and Visual Literacy“Reading Language Arts teachers know, value, and teach viewing and visual literacy as essential components of literacy instruction (it) is necessary to prepare students to interpret and interact with an increasingly visual world.”
Research proves… • …using images in instruction increases student retention… • photographs convey a wealth of information… • visuals + text = + comprehension
Critical thinking & visual media :getting students to question • Who created this? (author) • Why is it here? (purpose) • Who is it designed for ? (audience) • Techniques: believable; attractive • Who/what is omitted and why? • Different people see it differently • Who benefits/profits? • Where can I get more (reliable) info?
Created using FLICKR NOTES Created with BubbleSnaps
Creating Magazine Covers http://www.magmypic.com/
Advertising “Movies, advertisements, and all other visual media are tools teachers need to use and media we must masterif we are to maintain our credibility in the coming years.” Jim Burke The English Teachers Companion (2nd Edition)
Advertising How to read a PRINT ad:1. Read every word on the page2. Consider every image on the page3. Notice the colors, design, layout
Slogan • Action; story • Color • POV • Power • Techniques of persuasion • Layout • Subtext • Eye Movement
Who createdthe ad? • What is the ad’s purpose? • What techniquesgrab my attention? • What is omitted? • Who is the audience? • Wherewas the ad published?
Ad Topics for The Classroom • Political ads • Prescription Drugs • Product Placement • Sexual Messages • Sports (Super Bowl) • Tobacco products • Toys • Advergaming • Alcohol ads • Celebrity ads • Cosmetics • Credit Cards • Dieting (weight loss) • Junk Food • Movie ads (Oscars)
Advertising Literacy Admongo.gov www.knowitall.org (go to ARTOPIA)