amul india story l.
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amul india story

AMUL INDIA STORY

Written by:

Ruth Herediya

slide2

Aboutthe Author

Ms Ruth Heredia is an occasional writer

And sometimes lectures on her favorite to subjects,

Music heredia’s literature & history.

Ruth connection with Amul later backed to

The inauguration of Amul Diary

When aged four, she presented

A bouquet to the guest of honour,..Pandit Nehru

rural renaissance
RURAL RENAISSANCE
  • Exploitation of farmers by Polson and middleman
  • Kaira Cooperative Group was formed backed by the vision of Sardar Vallabhbhai Patel.
  • Initiative & dynamism shown by:

Verghese Kurien

Tribhuvandas Patel H.M.Dalaya

to fight against all the odds is quite commendable.

verghese kurien s contribution
VERGHESE KURIEN’s contribution…
  • Organised funds from UNO
  • Experiment of making condensed milk from buffalo’s milk
  • Construction of cooperative’s new dairy in 11 months:
    • Construction was organised
    • Tackled the situation of blasts in boiler house & strike at bombay port.
    • Organized transportation of boilers to Anand by Western Railway

In 1973, GCMMF was formed.

taking on the giants
Taking on the Giants…
  • Filling gap during 1957-58.
  • Teaching Nestle a lesson.
slide7
AMUL’s Success accounts for its:
  • Advertisements • Quality
  • Value for money • Availability
  • Service
learnings
LEARNINGS
  • Hard work
  • Determination
  • Far–sightedness
  • Focus
  • Patience
  • Courage to lead in the cut through competition
slide9
Truly Amul is a dream realized through grit, passion and conviction of all the members!

The triumph of rural India!!

thank you
THANK YOU!

Presented by:

NEHA MALPANI

Enrl. No.: 06bs1984