last fm the musical myware
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Presentation Transcript
what is attention data about

What is Attention Data about?

Stuff

People pay attention to

People do not pay attention to

spyware

spyware

MYware

X

why should they share that data with a company like last fm

“Why should they share that data with a company like Last.fm?”

“Why should people be spying on themselves?“

what is it we do at last fm

What is it we do at Last.fm?

Why are we doing it?

Why are our users doing it?

slide11
All music available at once!

We need to tell people what they should be listening to

slide12
Now you could GET all the music

But you need to KNOW what you want

slide13
Last.fm’s mission:

Harnessing the“knowledge of the crowd”

last fm s attention data

Last.fm’s Attention Data:

Track

“Felix has just listened to this specific song"

People pay attention to(Listen)

People do not pay attention to(Skip)

8m submissions every day

8m submissions every day

Well over a billion in 2005

Where do we go from here?

submissions
Unknown song

New catalogue entry

Submissions

slide23
__INCOMPLETE___Britney SpearsBrittney SpearsBriteny SpearsBrintey Spearsブリトニー・スピアーズBrtiney SpearsBirtney SpearsBritiany Spearspop Britney SpearsBritney Spears My Shared Folderwww.fm880.com-Britney SpearsBritney Spears -ToxicBritney Spears - [EMG]Britney Spears - Rip by MaRiusSpears, BrittneyBritney Spears And MAdonnaBritney-SpearsB.SpearsBritnery SpearsBritney.SpearsBritney SpearsBritney Spearstrack

Britney Spears (from "OOPS!...I DID IT AGAIN [00]")Britney Spears - ...Baby One MBritney fuckin' SpearsBritney Spears~201.britney spearsBritney SpeasBritney%20SpearsBritney Spears Britney Spears; Yin Yang TwinsBritney Spears; Ying Yang TwinsBritney Spears Feat Ying Yang Twins布兰妮01_britney_spears_-_everytime_Brtitney SpearsBritneySpears, BritneyBritneySpearsBritney_SpearsBritany SpearsBrittany SpearsBritny Spears

There is a lot of noise

we currently consider 8 million tracks in our database to be clean

We currently consider 8 million tracks in our database to be clean

The total size of the track catalogue is 25 million

what do we do with all this data

What do we do with all this data?

How do we data mine this "knowledge of the crowd"?

coll a borative filtering
base layer for our recommendations engine

User to userSimilarity

Artist to ArtistSimilarity

Collaborative filtering

(Neighbours)

personal music recommendations

Personal music recommendations

music you haven't listened to yet, based on what you listened to the previous week

slide47
Last.fm personalised radio:

Love

Skip

Ban

Listen = I like this music

Skip = I don’t like this music

Love = I love this music

Ban = I hate this, never again please

128kbps mp3

128kbps MP3

Radio software

Audioscrobbler plugins

why should people be spying on themselves

Why should people be spying on themselves?

The answer is quite simple…

provide a valuable and compelling service

Provide a valuable and compelling service …

… and people will share their attention data with you.

users control their own data

Users control their own data

Users can do what they want with it.

our users can edit their music stats to their hearts content

Our users can edit their music stats to their hearts content …

… and can wipe them out completely at any time.

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