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New Technology Applications to Improve Teen Driving

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lifesavers 2008 new technology applications to improve teen driving

Lifesavers 2008 New Technology Applications to Improve Teen Driving

Moderator – Bill Windsor, AVP Office of Safety, Nationwide Insurance

new technology applications to improve teen driving
New Technology Applications to Improve Teen Driving

Technology as a Distraction

  • More than one-third of all Gen-Y drive while distracted
  • 37% of those text message while driving
  • 85% use a cell phone when behind the wheel
  • 73% of general population uses cell phone when driving
new technology applications to improve teen driving3
New Technology Applications to Improve Teen Driving
  • 16 – 19 year old drivers involved in more auto accidents that any age group
  • 16 year old drivers crash more than anyone
  • Motor vehicle accidents are the number one killer of teens
  • Almost 300,000 teens are injured in auto accidents annually
new technology applications to improve teen driving4
New Technology Applications to Improve Teen Driving

Months of licensure

Crashes per 10,000

new technology applications to improve teen driving5
New Technology Applications to Improve Teen Driving

Months of licensure

Crashes per 10,000

new technology applications to improve teen driving6
New Technology Applications to Improve Teen Driving

What Happens?

  • Improper or incomplete training
  • Lack of experience
  • Risk taking
  • In over their head
  • Peer pressure
new technology applications to improve teen driving7
New Technology Applications to Improve Teen Driving
  • 3 to 6 months to learn to drive
  • Little to no continuous feedback and follow up
  • 2 years to learn to ride a bike
  • Constant and continuous feedback
new technology applications to improve teen driving8
New Technology Applications to Improve Teen Driving

Our Speakers

Allan Ramsay

Safe Teen Driving Club

Rusty Weiss

DriveCam

David Teater

Aegis Mobility

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New Technology Applications to Improve Teen Driving

Questions to think about

  • Can this technology change behavior and improve teen driving safety?
  • Will parents be willing to accept and use this new technology AND will they pay for it?
  • How will teens feel about these monitoring devices?
  • Will parents follow up with the proper coaching techniques?
  • What additional benefits will the parents and teens receive?
  • Are there any negative consequences?
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