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  1. Lifesavers 2008 New Technology Applications to Improve Teen Driving Moderator – Bill Windsor, AVP Office of Safety, Nationwide Insurance

  2. New Technology Applications to Improve Teen Driving Technology as a Distraction • More than one-third of all Gen-Y drive while distracted • 37% of those text message while driving • 85% use a cell phone when behind the wheel • 73% of general population uses cell phone when driving

  3. New Technology Applications to Improve Teen Driving • 16 – 19 year old drivers involved in more auto accidents that any age group • 16 year old drivers crash more than anyone • Motor vehicle accidents are the number one killer of teens • Almost 300,000 teens are injured in auto accidents annually

  4. New Technology Applications to Improve Teen Driving Months of licensure Crashes per 10,000

  5. New Technology Applications to Improve Teen Driving Months of licensure Crashes per 10,000

  6. New Technology Applications to Improve Teen Driving What Happens? • Improper or incomplete training • Lack of experience • Risk taking • In over their head • Peer pressure

  7. New Technology Applications to Improve Teen Driving • 3 to 6 months to learn to drive • Little to no continuous feedback and follow up • 2 years to learn to ride a bike • Constant and continuous feedback

  8. New Technology Applications to Improve Teen Driving Our Speakers Allan Ramsay Safe Teen Driving Club Rusty Weiss DriveCam David Teater Aegis Mobility

  9. New Technology Applications to Improve Teen Driving Questions to think about • Can this technology change behavior and improve teen driving safety? • Will parents be willing to accept and use this new technology AND will they pay for it? • How will teens feel about these monitoring devices? • Will parents follow up with the proper coaching techniques? • What additional benefits will the parents and teens receive? • Are there any negative consequences?