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Emergic emerging enterprises technologies and markets made in india made for the world l.jpg

EmergicEmerging Enterprises, Technologies and MarketsMade in India, Made for the World

Rajesh Jain

http://emergic.org


An entrepreneur and investor in india s internet and mobile space l.jpg
An Entrepreneur and Investor in India’s Internet and Mobile space

  • 1994-2000: IndiaWorld

    • India’s first Internet portal; Self-funded

    • Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals

  • 1998-now: Netcore Solutions

    • Managed Mail & Security Services for Enterprises

    • Mobile Data Services for Consumers & Enterprises

  • 2005-now: Emergic Venture Capital

    • Investments in creating India’s Digital Infrastructure


Novatium s goal bring computing and internet home for middle india l.jpg
Novatium’s Goal: Bring Computing and Internet Home for Middle India

  • 50 million Middle Income Homes

  • 8 million Home PCs

  • 5 million Broadband Connections

  • 30 million Cybercafe Visitors

    Reduce Cost and Complexity Simultaneously for Mass-Market


Novatium used thin computing to achieve simplicity and affordability l.jpg
Novatium used ‘Thin’ Computing Middle India to achieve Simplicity and Affordability

$100 one-time for Computer

$10 per month for Service

Zero-maintenance

Low-Power

Local Printer

USB Devices

Webcam

Multimedia

TV Output

Server Sync

Windows and Linux Apps


Novatium focus is now on mass reach and multi monetisation l.jpg
Novatium focus is now on Middle IndiaMass Reach and Multi-Monetisation

Indian Homes

Beyond

SMEs

Education

Rural

Computing VAS

  • Telcos

  • Local Providers

  • Retail

  • Mass Ads

  • Targeted Ads

  • Subscriptions

    • Content

    • Applications

  • Commerce

  • Additional Access


Netcore is using sms subscriptions to build audience and monetisation l.jpg
NetCore is using SMS Subscriptions to build Audience and Monetisation

Text Search : Internet ::

SMS Subscriptions : Mobile

MyToday

MyToday

575758

NEWS:

*ASSAM BLAST-B’desh-trained ULFA suspected

*Book Raj under NSA-Cabinet

AD:

Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758

Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com

START NEWS MUMBAI


Slide9 l.jpg

Media on Mobile Monetisation

Nielsen Study

  • 50 channels

  • 3.7 million subscribers

  • 11 million subscriptions

  • 13 million SMS daily

  • Avg. Subs. Age is 25 yrs

  • 84% get info first from MyToday

  • 75% read every SMS

  • 40% forward SMS

  • 43% have seen Ads

  • 30% of them have responded to Ads


Netcore is creating multi monetisation of its mobile audience and platform l.jpg
NetCore is creating Multi-Monetisation of its mobile Audience and Platform

Audience Monetisation

Platform Monetisation

Enterprises (Invertising)

Operators

Publishers

  • Ads (250+ campaigns)

  • Leads

  • Paid Channels

MyToday

FABINDIA

SENSEX:

Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am

AD:

FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758

Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.


Netcore is building a mobile value added services operator l.jpg
NetCore is building a Mobile Audience and PlatformValue-Added Services Operator


The guiding philosophy of emergic innovations l.jpg
The Guiding Philosophy Audience and Platformof Emergic Innovations

Made in India, Made for the World

http://emergic.org