public service media in a my time world
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Public Service Media In a ‘My Time’ World

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Presentation Transcript
my time usage is growing
‘My Time’ usage is growing
  • It’s the fastest growing segment of electronic media usage
  • “I want what I want, when I want it, the way I want it.” – Larry Rosin
the missing audience
The missing audience

Primetime Audience Segmentation for Public Television

Source: CPB/Knowledge Networks/SRI AAU study, Jan-Feb 2004

building a new core
Building a new core

Date: Tue, 25 Jan 2005 18:45:38 -0800 (PST) From: jack smith Subject: Re: request to be added to mailing - next steps To: Dennis Haarsager

Hi Dennis, thanks much. I am a member of the New York State Bar Tax Accounting Section and am veryinterested in issues involving amortization of intellectual property assets in a post ip broadband wireless environment. Thanks again

the long tail
The Long Tail

Here is a power law demand curve. Each of Rhapsody’s top 400,000 tracks is streamed at least once a month. The average Barnes & Noble has 130,000 titles, but ¼ of Amazon’s book sales comes from outside the top 130,000.

urgency
Urgency
  • Opportunity – the pieces are in place
    • ‘My Time’ use is growing
    • PBCore, broadband, off-the-shelf core technologies
    • Long-tail businesses are succeeding
    • We have great assets – as do those other public service partners.
  • Advancing change
    • It’s no longer a one-platform world. If we cling to one platform, we risk our mission.
    • It’s no longer an on-schedule world.
    • Barriers to entry are low. If we don’t do it, someone will.
  • Either urgency points in the same direction.
strategic priorities
Strategic priorities
  • Extend all programming everywhere
  • Serving time-constrained users
  • Serving current users better – richer niches, time-shifting
  • Optimize access through search and recommendation technologies
  • Open new revenue sources ...
new revenue sources
... New revenue sources
  • Member benefits (more content, convenient times)
  • New audience revenue (relationship building, underwriting)
  • User compensation for access to niche, premium or hard-to-find programming
  • Assets in permanent distribution build record of community value, important for tax-based, foundation and philanthropic $$
  • B2B revenues (rights to distribute, marketing content for derivative works)
  • Distribution services (datacasting, load balancing from PRSS/NGIS feeds, PSP traffic)
a my time strategy
A ‘My Time’ strategy
  • PRO-inspired
  • But more comprehensive strategy needed
    • Audio and video content
    • Paid and free distribution
    • User and B2B and broadcast services
  • Builds on existing users, but uses searchable ‘long tail’ aggregation to reach under-served or unserved listeners and viewers.
  • Build on current pubcasting and partner brands
how would it work
How would it work?
  • Project documents:
    • www.technology360.org/psp

Dennis L. Haarsager, Assoc VP & GMEducational Telecom’ns & TechnologyWashington State UniversityContact info: www.haarsager.orgWeblog: www.technology360.comResources: www.technology360.org

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