This presentation is an exhaustive description of SEO Process. It initially deals with the parameters which are relevant for measuring the effectiveness of SEO. This includes conditions like rankings, backlinks, bounce rate etc. Further the presentation highlights Google’s views on SEO. This is an interesting part as it deals with how Google itself advises marketers to look out for SEO. Google also cautions marketers with the illegal practices related to SEO. Finally the presentation talks about the resources and initiatives required to start with SEO, be it time, finance, tools etc.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
3. Average Time on Site:
4. Bounce Rate
Google advises the Internet Marketers to:
a) Give ample amount of time
b) Increase the campaign costs
a) Trade-Off b/w costs and experience
a) Could lead to sidetracking of company’s vision
Hence a dilemma of time, cost and direction trade off is prevalent.
i) Rates based largely on reputation, not ability.
ii) Everyone has strong, medium and weak hours in their labour, not consistent
iii) Projects are susceptible to the unexpected.
b) Model Two – Pay Per Project
c) Model Three- Pay For Results
3. Human Resources