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3. Average Time on Site:
4. Bounce Rate
Google advises the Internet Marketers to:
a) Give ample amount of time
b) Increase the campaign costs
a) Trade-Off b/w costs and experience
a) Could lead to sidetracking of company’s vision
Hence a dilemma of time, cost and direction trade off is prevalent.
i) Rates based largely on reputation, not ability.
ii) Everyone has strong, medium and weak hours in their labour, not consistent
iii) Projects are susceptible to the unexpected.
b) Model Two – Pay Per Project
c) Model Three- Pay For Results
3. Human Resources