This presentation is all about the benefits of Search Engine Optimization and methods to choose an efficient SEO. This is a very helpful resource for all the people looking to expand their online business. SEO has been a major attraction for internet marketers for a long time. This presentation starts with emphasizing the importance of the higher rankings in the search engine (e.g. Google) and how it influences the online buyers. Further it explains the relevance of SEO in terms of attracting traffic. Also discussed are On/off-Page optimization, PPC, Organic Searches and the malpractices in SEO. Further the presentation elucidates the methodology in choosing an efficient SEO. It describes the factors to be looked into before choosing an SEO.
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A tactic intended to misrepresent a website by displaying different information to the search engine v/s the user.
Provision of these links in exchange for links to their site in an attempt to improve their rankings.
Establishing links with certain anchor text in order to achieve a high ranking for that term.
Any of the above practices sighted by the Search Engine could lead to the immediate exclusion.
2. Every Website is Unique
3. Experience of SEO provider