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SOUTHWEST AIRLINES A Retrospective in Advertsing

SOUTHWEST AIRLINES A Retrospective in Advertsing. A presentation by: Timothy Drobniak Section 021 7/16/2009. 1970’s. Company founded 1971 “No frills” airline focused on turnaround Advertising reflected convenience and low prices . 1980’s.

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SOUTHWEST AIRLINES A Retrospective in Advertsing

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  1. SOUTHWEST AIRLINESA Retrospective in Advertsing A presentation by: Timothy Drobniak Section 021 7/16/2009

  2. 1970’s Company founded 1971 “No frills” airline focused on turnaround Advertising reflected convenience and low prices

  3. 1980’s Rising competition causes Southwest to focus on new selling points Company expansion expands routes Advertising promotes routes over value

  4. 1990’s New upstarts in airline industry clutters market Southwest continues to fight for share Advertising shifts towards customer satisfaction

  5. 2000’s Airline industry in financial downturn Southwest must position its brand in market Advertising focused on company history and longevity

  6. Future of Advertising Once the Wright Amendment is repealed in 2014, Southwest will be able to allow non-stop service from Dallas, TX! Airline industry hard pressed in current economy Brand awareness and position A return to “value” position from original campaign

  7. Investment Information Stock price is steadily rising after economic downturn Rebuilding of brand to help raise consumer interest

  8. Big Names To Know

  9. The Big Picture Southwest has a varied advertising history Varied brand focus Must remain competitive in modern economy For more information, visit www.southwest.com Questions?

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