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Searchology's Successful Digital Marketing Case Study with Garrett Popcorn

Searchology transformed Garrett Popcorn's struggling ecommerce website by implementing a comprehensive digital marketing strategy focusing on SEO, paid search, affiliate marketing, and website design. Through their transparent and results-driven approach, Searchology significantly increased revenue, improved conversion rates, and enhanced online visibility for Garrett Popcorn.

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Searchology's Successful Digital Marketing Case Study with Garrett Popcorn

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  1. Garrett Popcorn SEARCHOLOGY FULL DIGITAL MARKETING CASE STUDY

  2. About Searchology’s Methodology Searchology builds relationships not vendor-ships Since 2009, Searchology takes a unique approach with our clients. We strive to be your digital marketing partner and NOT your vendor. Doing so changes the dynamic of our client relationships. We believe in full accountability, transparency, and honesty in all of our work, website design, and digital strategies. We fully understand that our success is your success. The more we can do for you, as our client, the better we serve our community, your employees, and your bottom line. Thus, communication, is the primary focus and why we have a 93% client retention rate. Yes, the vast majority of our clients have been with us for years not months. Our Digital Approach We believe in a holistic approach to all of our digital marketing efforts. All aspects of digital must be considered. Search engine optimization, paid search, website design, social media and, affiliate marketing, business goals, and tracking are all carefully considered with every client. Every time. We will consider every opportunity and provide you with the best recommendations and test every outcome. Our case studies show real results for our very real clients. We are here to serve and deliver data based decisions based on real metrics. Call us for your free digital assessment, SEO audit, or pay per click audit. Call – 1.312.316.7202 today. ***As you read our case study, we will provide general numbers that are all based in statistical data. However, due to our extreme care, as it pertains to client confidentiality, we will not share information that could be, in anyway, used against our client[s].

  3. The Challenge In 2011 Garrett Popcorn did not have a quantifiable solution for their growing ecommerce website. Primary measurements, KPIs, and revenue streams were difficult to define, control, and improve due to lack of transparency from the current agency and undefined goals. In addition, the majority of revenue was generated by brick and mortar locations and the ecommerce website had not been viewed as a new revenue stream that could truly return a solid ROI from a digital marketing perspective. Accountability, KPI definitions, budgeting, and tracking were equally part of the unique challenge facing both Garrett Popcorn and Searchology. Thus, Searchology’s job was to: 1. Create and define a clear paid search and SEO strategy that would improve all primary KPIs [sales, visitors, bounce rates, keyword positons, etc.]. 2. Improve the affiliate marketing network volume, increase the communication with our affiliates, drive a positive ROI, and drive additional revenue from this channel. 3. Tracking and reporting for all primary channels; social media, pay per click [Google Ad Words], natural search [SEO], affiliate attribution, and referral traffic. 4. Ecommerce checkout process was very long, cumbersome, and had a low conversion rate.

  4. Solution[s] The solution to the various challenges required a detailed digital marketing strategy that included: On page search engine optimization, keyword revisions, h1 tag revisions, and multiple content revisions  Display advertising – backed up natural keyword searches and fortified the [Chicago prominent] Garrett Popcorn brand.  Pay per click advertising on Google, Bing, and Yahoo  Keyword strategy included branded and non-branded terms  Non-branded keywords helped provide a significant lift to both ON-SITE branded and non-branded keyword terms.  Quality tracking solutions and consistent monthly review of progress  ROAS – tracking  Order and ecommerce tracking  Customized solutions for working with and operating Affiliate marketing campaigns  Increased internal communications and outreach  Revised the old platform with a new and more profitable platform  Provided transparent implementation, strategy, and numerical data which was shared at the executive level 

  5. Results Searchology provided a consistent strategy for SEO, PPC, SEM, tracking, and some SMO from 2012 through Aug 2015.  Searchology delivered over $15 million in additional revenge through the ecommerce channel not including SEO channel values.  Averaged an increase of 20% new visitors per year.  Consistently improved revenue of 14.2% growth every year.  Increase online conversion rates by 6.17% yearly. 

  6. Contact Us  Contact Searchology  Alton J. Duderstadt II – President/Chief Searchologist  P. 312.316.7202  E. altonjd2@gmail.co  Skype: Searchology  FB: https://www.facebook.com/searchology

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