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Transportation Demand Management. What works on the CSUMB campus and why CHESC 2014 Megan Tolbert, Transportation Planner Exurban Campus. Parking - Strategy - Policy - Pricing. Exurban to Suburban. Housing & Amenities Carpool & Vanpool Incentives Ridematching

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Transportation demand management

Transportation Demand Management

What works on the CSUMB campus and why

CHESC 2014

Megan Tolbert, Transportation Planner

Parking strategy policy pricing
Parking- Strategy- Policy- Pricing

Exurban to suburban
Exurban to Suburban

  • Housing & Amenities

  • Carpool & Vanpool Incentives

  • Ridematching

  • Parking Pricing

  • Shuttle Service


  • Parking Pricing


  • Housing & Amenities

  • Carpool & Vanpool Incentives

  • Ridematching

  • Shuttle Service

Why tdm
Why TDM?

  • Enhance Student Experience

    • Quality of life, access, safety

  • Low-Cost Transportation for Student Financial Freedom

    • Unpaid internships, study time, leisure time

    • Debt, graduate school

    • Cost of a car - $11,000 per year

  • University, Individual and Community Sustainability

    • Most environmental issues areas are affected by transportation

    • ACUPCC, CAP, Master Plan, EIR Mitigation, Lawsuit

    • University growth


  • Vehicle trips threshold

  • Degraded infrastructure, army base (architecture)

  • External politics

  • Isolated from other uses, land base

  • Lack of amenities, student union, walkable jobs

  • Contractual limitations on food on campus

  • The only Unincorporated student body government

  • Lowest cost and most available parking; location of parking

  • Student culture – underserved, low-income

  • Other non-transportation priorities for growth

  • Lack of student fees; lowest (competitive; recent student union failed)

  • Current layout and land base

  • Lack of nearby housing

  • East Campus housing connecting road (design safety, lighting, speed), wind/weather

  • Transit service locations, performance, frequency and info access

  • Lack of protected bicycle parking

  • Commuter thoroughfare

Transit and upass
Transit and UPASS

  • New and improved routes

  • Lowest-cost UPASS

  • Increased ridership

  • Convenience, apps, ID card

  • Outreach

Transportation demand management

CURRENT WALKING/BICYCLING TDM STRATEGIES:Maps, Commuter Bike Parking Membership, On-Site Bike Rental and Maintenance, classes and tours, Outreach, Bike Month, Bike Counts

Transportation demand management

Street Network ImprovementsBike lanes and sharrows, signageSidewalks, ramps, bus stops w accessibility, pedestrian malls, traffic calming

Identified parking solutions
Identified Parking Solutions

  • More on-campus housing

    • No Freshman Car policy

    • Campus resident periphery/remote lots only

  • “Central” higher-cost parking

  • Periphery current/average cost parking

  • Eliminate abundant small lots and develop 3 primary periphery lots

  • More car-free lifestyle amenities (bike, bus, rideshare)

Tdm with limited resources
TDM with limited resources:

Build Partnerships with Local Community Resources

At CSUMB: Service Learning Institute, Faculty and student relationships and projects, Otter Cycle Center, Student Government, Residential Life, CSUMB TRIPwise

Velo Club,

Monterey County Bicycle and Pedestrian Technical Advisory Committee, including funding and Bike Week

Transportation Agency for Monterey County Technical Advisory Committee

Monterey Bike Project

Monterey-Salinas Transit

Air Pollution Control District

Council of Governments (AMBAG), including Commute Alternatives and Rideshare Month

Agencies surrounding: BLM, State Parks, City of Seaside, City of Marina, Monterey County, Fort Ord Reuse Authority, Presidio of Monterey, University of California



Opportunities for student involvement
Opportunities for Student Involvement

  • Class and Class-wide Projects (e.g., videos, bike infrastructure study, Rideshare Month)

  • Senior Projects (e.g., bike buner identity)

  • Service Learning Institute

  • Competitions (e.g., bike bunker)

  • Advertising and promotions, design

  • Student Assistant (e.g., MST)

  • Bike safety trainings

  • Special Events

  • Field Trips

  • The Nook

  • Associated Students & EAC

  • RA’s in Housing

Other tdm measures at csumb
Other TDM Measures at CSUMB


Bus Rapid TransitTelework

Flexible workspaces


Bikeshare – Departmental

Shuttle System

Multimodal connections/centers

Greenway Plan

Bike Racks

More Housing

Student Union

Access to food and services

Community gathering spaces

Public bike fix-it stations

Electric bike fleet and charging

Indoor bike parking

Showers and lockers

Infill development

Bike Storage Lockers

Safety Overlay Zone

Bike Boulevards

BBC Bike Corral


Remove stop signs

Radar speed signs

Speed humps and lumps

Campus Housing

Local Guaranteed Ride Home Program

Carpool and Vanpool Incentives

Marketing and Education


The ORB – Otter Rideshare Board

Pedestrian Malls – car-free except busses

Housing – Private developer agreement

Website, social media

Information center and quick reference guides

Free stuff! Pins, reflective stickers, maps, blinky lights, t-shirts

Measuring effectiveness
Measuring Effectiveness

  • Annual vehicle trip counts, including carpools

  • Bike parking study

  • UPASS ridership – fare box card swipe

  • Surveys

  • Personal communications feedback

Exurban to suburban1
Exurban to Suburban

  • Housing & Amenities

  • Carpool & Vanpool Incentives

  • Ridematching

  • Parking Pricing

  • Shuttle Service


  • Parking Pricing


  • Housing & Amenities

  • Carpool & Vanpool Incentives

  • Ridematching

  • Shuttle Service

Transit on the rise

Transit on the Rise

Leveraging Resources for TDM Results

June 2014

Megan Tolbert, Transportation PlannerCalifornia State University, Monterey Bay

How we got 260 more riders in 2 5 years
How we got 260% more riders in 2.5 years:

  • Routing, Timing and Frequency

  • Access

  • Convenience

  • Infrastructure

  • Information

  • Reliability

  • Customer Service

  • Marketing and Branding

  • Outreach

  • Constant improvements and funding!

All of the above
All of the Above

  • UPASS unlimited transit for Everyone (all inclusive)

  • ID card integration with bus fare box swipe technology

  • Build relationships, Leverage financial resources and grants, negotiate

  • Regular improvements to routing and timing

  • Apps, real-time info, covered stops, printed schedules, talks

  • Coordinate with faculty, class projects

Transportation demand management

Thank you!

Megan Tolbert

Transportation Planner

California State University, Monterey Bay

Phone: (831)582-4262