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So You W ant an Advisory Board That SOARS. Why Here, Why N ow?. 70% of our kids won’t graduate from a 2 or 4 year college... Bob Schwartz It takes a Village – really it does, and too many of our kids don’t have strong villages.

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why here why n ow
Why Here, Why Now?
  • 70% of our kids won’t graduate from a 2 or 4 year college... Bob Schwartz
  • It takes a Village – really it does, and too many of our kids don’t have strong villages.
  • Our Potential Business Partners are driven to do something meaningful… Daniel Pink
  • Our Potential Business Partners need to find or create their future labor force (17million)
cycle of effective teams
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to

Execute

Follow-up

Action Plan

slide5

The Elements

Community

what are your needs today
What are yourneeds today?
  • Identify the top needs for the year
    • Build/Strengthen a Board
    • Internships
    • Classroom Integration with Industry
    • Field Trips
    • Fundraising
    • _______________???
are the right players on your bus
Are the Right Players on your Bus?
  • Are they in the right Seats?
  • Do you have a great driver?
  • Who’s holding the map?
  • Who’s asking why we’re going there?
  • Who’s monitoring the fuel and tire pressure?
  • Who’s fixing the brakes every month?
cycle of effective teams1
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to

Execute

Follow-up

Action Plan

leadership
Leadership
  • Leaders Come in Many Forms
    • Transformational – Martin Luther King Jr, Walt Disney
    • Transactional – Charles de Gaulle
    • Charismatic – Bill Clinton, Adolph Hitler
    • Servant Leadership – Ghandi, Cesar Chavez
    • Quiet Leader – Abe Lincoln, Rosa Parks
    • Competitive – David Cordish
it s not just about leader s
It’s Not Just About Leader(s)
  • Dr. Meredith Belbin, 30 years ago, studied 1000’s of teams
  • Determined what made teams successful
  • It’s all in the balance, based on our tendencies to think, behave and interrelate with others when needed to perform tasks
it s not just about leader s1
It’s Not Just About Leader(s)
  • Dr. Meredith Belbin, 30 years ago, studied 1000’s of teams
  • Determined what made teams successful
  • It’s all in the balance, based on our tendencies to think, behave and interrelate with others when needed to perform tasks
cards on the table
Cards on the Table
  • Pick a card, one card, that most represents the value you bring to your team, your board.
the matrix
The Matrix

In the Top 3

Balance of Working Styles

Community Diversity

Industry Representation

Expertise

cycle of effective teams2
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to

Execute

Follow-up

Action Plan

slide16

Recruiting - Lock the Doors

Get in a room and lock the doors; create an action

plan to identify who and strategize steps to recruit

Determine Chain to Tom.

Connect First.

Determine passions, style, talents, needs, buttons.

Offer value added help to them, their companies

Go for “That One Thing”.

slide17

That One Thing

just one, to start

example we need a marketing person
Example: We need aMarketing Person
  • Networking: Where???
    • Just like dating – go where you have a passion
    • LinkedIn
  • Agencies
  • Local larger companies have CMO’s
  • Should I go direct?
  • Board members who work with agencies and give them $$!!!
cycle of effective teams3
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to

Execute

Follow-up

Action Plan

slide21

“The Scenario”

Insurance and Financial Services Academy – Opened Fall 2009

Large, dynamic Advisory Board headed by 2 co-chairs

Experienced, charismatic Principal

Task oriented committee; silos

No goals, plans or direction

“The Results”

Great intentions! Poor execution!

Lack of focus; disinterest

Little progress

slide22

“The Solution” – Advisory Board Framework

Academic Achievement

Culture

Thematic Experiences

Activity

Tutoring

Outcome

Increased academic performance

Activity

Cultural/behavioral contract

Outcome

Students and parents understand expectations for attending HS, Inc.

Activity

Job Shadowing

Outcome

Increased awareness of IFS careers

9th Grade

Reward System

Increased desire to model cultural behaviors

Identify specific career options and interests

Career Assessment

10th Grade

Increased desire to model cultural behaviors

Tutoring

Increased academic performance – GPA, CAPT, and PSAT

Reward System

Relate classroom concepts to real examples

Classroom Speakers

Increased performance – GPA and SAT

Branding

Students model corporate culture

Strategies for Success Class Speakers (11/12th Grade)

Identify behaviors and strategies for success in the workplace

Tutoring

11th Grade

Increased desire to model expected cultural behaviors

Reward System

Understanding of workplace cultures and workforce skills

Internship (11/12th Grade)

Provide connection between school and workplace

Mentoring

Identify applications of classroom material to the business world

Classroom Speaker

Reward System

Increased desire to model expected cultural behaviors

Apply education to a real life situation

Capstone

Increased performance – GPA

Tutoring

12th Grade

Classroom Speaker

Identify applications of classroom material to the business world

Provide connection between school and workplace

Mentoring

Model Professional Behavior, Demonstrate Success of HS, Inc.

Graduation and College Matriculation

Workforce Readiness for IFS Career

22

Goal

slide23

Goals – Best Practices

  • Plan an annual retreat
  • Engage school principal and leaders –What’s the Vision!
  • Align all stakeholders to meet goals of the academy
  • Engage teachers and staff in planning
  • Be mindful of scope creep – don’t overreach
  • Communicate!
  • www.naf.org – For Business Partners Resources
cycle of effective teams4
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to Execute

Follow-up

Action Plan

create raving fans not just good board members
Create Raving Fans – not just good board members
  • Platinum Rule
    • Our Need to Matter, to be the hero – silent or visible
  • Connect them with Students, progressively
    • To feel their own impact
  • Progressively encourage them to engage others
    • To feel their leverage
creating raving fans not just good board members
Creating Raving Fans – not just good board members
  • Touch them, regularly but not too much
  • Provide tools and events to make it easy for them to engage: tours, breakfasts…
  • Provide options: full board, committees, councils
  • Structure – together, create clear tasks & direction for your board members
cycle of effective teams5
Cycle of Effective Teams

Assess Goals

and

Current Team

Identify roles

Recruit

Inspire to

Execute

Follow-up

Action Plan

slide29

Scenarios:

    • Great board, no leader
    • No clear leader
    • Competing for ideas
    • Board meets regularly, nothing gets done
    • Board has ideas, can’t implement
    • We’ve identified folks
follow up
Follow-up
  • Evaluate your successes and challenge areas
  • Document your stories and share!
  • Celebrate small successes along the way
  • Communicate often with stakeholders
  • The fly wheel effect…
recruiting a marketing person
Recruiting a Marketing Person

Professional Associations

  • AMA: www.marketingpower.com
  • Business Marketing Association (BMA) www.marketing.org
  • National Hispanic Professional Organization (NHPO) www.nhpo.us
  • www.prsa.com

And look at other boards – we love board savvy and experience!

recruiting a marketing person1
Recruiting a Marketing Person

Board Matching Organizations and Sites

  • www.serve.gov
  • www.allforgood.org
  • www.volunteermatch.org
  • www.bvumaryland.com
slide34

Recruiting- Not just filling seats

Step 3: -What is your strategy?

- Who should ask?

Degrees of Separation

Social Media: LinkedIn

- What to ask for?

Direct/Indirect invitation to an event

summary
Summary
  • List areas of Board focus
  • What one action will you take to move your board forward?
  • What actions or activities will you recommend to your Board?
  • Did we meet the learning objectives?
learning objectives for this session
Learning Objectives for this Session

Successful academies typically have one or more leaders who inspire, set the pace, lead by example, or otherwise generate energy to ignite others. Sometimes it’s the board chair, sometimes it’s a director, and sometimes it’s an administrator. When several are aligned, a force can build. We’ll identify a range of personal leadership characteristics & styles, structure your board & encourage engagement, ways to find igniters and rope them in, and tools to inspire, support and keep strong board members engaged…

slide38

Network of industry supporters

  • AB co-working
  • Inter AB
  • Include all students in all programs – failing
  • Internships should not be first experience with students
  • Parent participation; conferences, classes, open house, important role
  • Speaker bureaus
  • Alumni - sm
slide39

Communication

  • Culture Club = mindset understanding
  • Share curriculum with boards
  • Students involved – leadership in groups, fb,
  • AB interraction with students
  • Teacher Internships, AB in school
  • Administration committed and particpating