Web Site Privacy: How Much Should We Worry? - PowerPoint PPT Presentation

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Web Site Privacy: How Much Should We Worry?
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Web Site Privacy: How Much Should We Worry?

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  1. Web Site Privacy: How Much Should We Worry? By: Aaron Johansen

  2. Agenda • Summary of Case • Main reasons for NO privacy policies • Online Privacy Alliance • Answer Case Questions

  3. Volunteer personal information No control over what sites do with information “Cookies” Acxiom Corp.-collected data on 176 million individuals “Follow more closely than the U.S. Gov.” Locate good sales prospects or target repeat customers AIDS Organizations trying to stop online invasions of privacy Summary of Case

  4. Reasons for NO privacy policy • Cost • Revenue Loss • Have to hire auditors or experts • Whole redesign of website

  5. Online Privacy Alliance • Notify visitors of data collection practices • Give visitors the choice of opting out of the site collecting personal data • Give visitors access to their own personal data • Assure visitors that their personal data is secure

  6. Is Web site privacy a serious problem? Why or why not? • Don’t know what companies will do with our information • Sell information to other companies • “Cookies” - collecting data we don’t know about • Companies make profits on our information

  7. What are the gains for the Web-based businesses if they collect, use, sell, and disseminate information on their visitors or use it in ways not approved by the visitor? • Profits • Increased revenue • Locate good sales prospects • Target repeat customers

  8. Apply an ethical analysis to the issue of Web site visitors’ privacy rights. • Unethical-to sell information without customers consent • Unethical-deny jobs based on web sites visited • Unethical-to use “cookies” • Ethical-to collect data

  9. Should Web sites be allowed to collect information on their visitors that is not voluntarily provided? • No • Companies should have to notify visitors of all data collection practices • Give visitors access to their own personal data • See exactly what information has been gathered

  10. How should Web site privacy be promoted? What role should the Gov. play? What role should private business play? What role should technology play? • Visually on all company website • Gov. - regulate the selling of personal data • Businesses - should always have a privacy policy • Technology - eliminate “cookies”

  11. Any Questions