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Company Profile. Company Background. Tricast Media was founded to support Picsel’s own R&D as well as other customers and partners.

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company background
Company Background
  • Tricast Media was founded to support Picsel’s own R&D as well as other customers and partners.
  • The company focuses on developing data centric applications such as messenger, sports companions, user interface technologies and content software for the mass market consumer mobile phones.
  • Tricastmedia has forged many user interface innovations (TWUIK Toolkit) and is notable for pioneering advanced J2ME email solutions in a small compact size for mass market mobile phones.
  • Our wireless e-mail application, Tricast Mail, with its patented technologies, is widely regarded as the technological and market leader winning the highest industry honours and much acclaim from major publications.
  • Tricastmedia has develop a consortium of universities such as UMT ,NUST, FAST NU and LUMS. This consortium of top notch Pakistani Universities has enabled Tricastmedia to leverage the youthful innovative zest of students and outstanding expertise of faculty members in elite academic institutions. By serving as a bridge between industry and universities, TCM intends to promote R&D in the field of IT at national, regional and international levels. The company’s CEO Mr. Arslan Khan Khakwani is currently the chairperson NUST – SEECS Corporate Advisory Council.


In 2005 , Picsel an award winning international technology company founded Tricastmedia UK with research &

development office in Pakistan and marketing office in the U.S.

Picsel is the world’s leading mobile software solutions company. That has redefined the mobile space, delivering content as never experienced before. Providing the opportunity to create a dynamic user experience that will captivate customers and drive revenues.

Picsel Technologies, Headquartered in Glasgow, UK,

with offices in,

    • Edinburgh
    • Tokyo
    • Palo Alto
    • Beijing
    • Kuala Lumpur
    • Seoul
  • 174 employees
  • 25 Patents


  • Winner of the 2004 European Information Society Technology Prize sponsored by the European Commission, beating out innovative technology companies from 18 European countries
  • Awarded €200,000 as Grand Prize Winner
  • Listed in Red Herring Top 100 European Technology Companies List
  • 2X Winner Best Business and Productivity application at Nokia Mobile Application Summit 2005
  • Over 30m Units Shipping Worldwide !
tricastmedia worldwide
Tricastmedia Worldwide

Tricastmedia Technology Patents

  • TWUIK™ (Codename OMEGA)– A powerful cross-platform software technology for creating lightweight, feature-rich mobile applications and content
  • Streaming MIME – No Wait on Demand Mail Delivery
  • Silent Message Authentication – Novel software locking mechanism
  • Virtual Learning Technology – Online and mobile virtual learning server
  • Context Sensitive Intelligent Search Engine – NLP based content search and rating technology
  • Avatar – 3D virtual character engine for small footprint devices
  • Aladdin – Speech to text, text to speech engine
  • Facial Recognition and Tracking – Software based real time face recognition engine

Tricastmedia Inc is a privately held company,

with strategic headquarters in San Diego, USA at the

registered address:

Tricast Media Inc

9183 Ellingham Street

San Diego

CA 92129


Tricastmedia’s Head Office is located in Glasgow UK,

with the registered name and address:

Tricast Solutions Ltd272 Bath StreetGlasgowG2 4JR United

Tricastmedia (Pakistan)


Tricastmedia Building

First Floor

M. M. Alam Road

Gulberg III

Lahore, Punjab, Pakistan

tricast mail

Proxy-Less Deployment

  • Running on 100+ J2ME mass market phones
  • Rich email client – “Blackberry for the man in the street”

Consumer Mobile Email Made Easy!

  • Tricast Mail is a complete mobile Java MIDP 2.0 mobile messaging solution for email access on the road. It supports a rich set of mail protocols and webmail systems (Google Mail, MSN Hotmail, Yahoo! Mail), including RSS news reader and advanced search.
  • Tricast Mail sports a unique and intuitive user interface in a compact size with unsurpassed performance and usability.
  • Supports 100+ mass market consumer phones now, and the list is growing… Nokias, Samsung, Sony Ericsson, Motorola, Sharp, LG, and Blackberry.
Tricast Mail
tricast mail pro

View Adobe PDF, Microsoft Word, PowerPoint,

Excel attachment documents…

Tricast Mail opening a PDF attachment

Business Mobile Email @ fraction of the cost of Blackberry Solution!

  • POP3, SMTP, IMAP4, Yahoo!, Hotmail, Google
  • PUSH (Contacts + Emails)
  • Streaming Mail
  • Native Attachment Viewer
Tricast Mail PRO

Streaming – Progressive download and display of attachment

Ultra-smooth Panning & Zooming of document


Create Powerful User Experience for mobile phone applications and content

  • Tailored and exciting UI’s, rich in animation and graphical ideas
    • Achieved by utilisation of powerful rendering and animation engine
    • Simple migration path to integrate with existing handsets and applications
    • Reduced development risk by separating the UI development from the main application code
  • Quicker development of UI designs, real time feedback for design changes
    • Cost reduction through reduced cycle times and dynamic UI interchange
    • Field upgrade-able UIs
    • Multiple media format types supported, making it easy to train staff to use TWUIK and as new formats like SVG are added the system will scale and adopt them seamlessly
    • Smooth integration with 3rd party on-device content applications

Create Rich UI, widgets, effects with J2ME

A development platform for creating light-weight, UI-rich mobile applications and content optimized for resource constraint devices

twuik tree control
TWUIK Tree Control
  • Tree Component for TWUIK SDK
  • Persist able
  • n-Level Nodes
  • Scrollable Text
cricket companion live minute by minute coverage of all international tests odi s ipl and epl games
Cricket CompanionLive minute by minute coverage of all international Tests, ODI’s, IPL and EPL games

300,000 + Active Users World Wide

and Counting…

  • Interactive Points Table
    • For all series with more
    • than 2 participating teams
    • Graphical Representation for
    • Knock-Out Stages
  • Summary/Detail Score
  • Cards
  • Series/Date Wise
  • Calendar (Fixtures)
  • Ability to Run Behind
  • Desktop
    • Application minimizes
    • during phone usage.
  • Branding Opportunities including Top
  • Header (Permanent), Alerts (4’s, 6’s,
  • 50’s and Wickets) Screen Transitions
  • (while moving from screen to screen)
  • Supports 178 Mobile Phones
  • Live Ball by Ball Updates for Multiple Matches / Series
  • Supports All International Cricket Formats including Tests, ODIs and 20/20 Competitions
  • Graphical Representation of Batting / Bowling Statistics
  • Loading Transitions (While loading next data)
  • Intuitive User Interface
  • Skin able User Interface: UI color changes according to user’s favorite team (for eg. Blue for England, Gold for Australia)
  • Displays current

information when maximized

The application has been launched by Major Telco’s within Pakistan

such as Ufone, Telenor, Mobilink and Zong (China Mobile)

cricket companion windows mobile and blackberry
Cricket CompanionWindows Mobile And Blackberry

Now Available for Windows Mobile and Blackberry!

foot ball companion live coverage of all main events
Foot Ball CompanionLive coverage of all main events
  • live scores screen providing score lines of all live games. league-wide score lines, league-wide events, live match details. Users can follow their favorite league.
  • News and feeds about injuries, transfers, player / manager statements
  • Users can select clubs / players / other entities within the UI as links to jump to detail page of the selected Detailed search for a club / player through a search screen
  • Searchable club profile screen , displaying all possible data of a club provided by the feed.
  • GUI can be customized with Club logos etc.
  • Users can select and mark their favorite game in the calendar screen displaying upcoming games.
  • see a favorite game directly on the main screen without the need for browsing for the live game.
  • see a tables screen for the chosen league and traverse between tabs to view (league standings, home standings and away standings).
  • Graphical Guides of:

each team based on all games played in the season

each team based on all home games played in the season

each team based on all away games played in the season


Unicorn (Mobile Messenger)Mobile Instant Chat Software for connecting to popular IM services such as Yahoo!, MSN Messenger, Google Talk.

  • Buddy Sign in Notifications
  • Alias creating (Personal)
  • Add, Delete or Block contact
  • Appear Offline
  • Contact Info sharing
  • Other downloads
  • Invite your Friends
  • File Transfer
  • MSN , Yahoo subscription on Unicorn
  • Beeps & Vibrations
  • Ad server integration
  • Offline messaging
  • User Registration and profile
  • Chat with millions of other users
  • Connect to MSN, Yahoo, AOL/ICQ
  • Fast response
  • Minimal data usage
  • Low Battery usage
  • Easy to use
  • Group-chat
  • Status messages
  • Make Call through Skype or VOIP

Ufone Advertisement as

seen on TV, and Location

Based MSN Messenger

Advert Server, Face Book

and Orkut

The application has been

launched by Major Telco’s

within Pakistan such as

Ufone, Mobilink and

Zong (China Mobile)

With 30,000 Active Users.



A popular board game now on Mobile


Online networking game allowing upto 4

people to play at the same time


Single player game

Bluetooth Connectivity

Multiplayer network game,

Search choose and join a live game

High score posting

stock watch allows users to view buy and sell stocks
Stock WatchAllows users to View, Buy and Sell stocks
  • allows a user to view current / live / updated stock information
  • provides information in a textual & graphical format
  • puts the performance of stock portfolio at the finger tips
rss reader
RSS Reader

The Concept

RSS Reader is a mobile news reader. User can add any RSS

feed to the reader, and can read latest news for that feed on

mobile. RSS Reader server keeps updating the feeds in

regular intervals, so that users always get latest news

  • Features
  • Mark news item as favorite.
  • Mark news item read/unread.
  • Email news item to your friends.
  • Create a shared news item feed, to let your friends know about interesting news.
  • Blog within your shared feed.
  • Blog to your account directly from RSS Reader.
  • Subscribe to RSS feed using only the news keywords you are interested.
  • Subscribe to Blogger,, and Flickr feeds using only the tags or userIds.
  • Import the feeds in your account at Google Reader.
  • Auto Subscription to RSS Feeds for any website.
  • Move your account to any other mobile.
bank watch
Bank Watch

The Concept

Bank Watch is an application for the mobile device that allows a user to

interact with multiple bank accounts in a secure, easy way, any time, any



Cost Effective: Mobile essaging

helps Banks provide value added

services at a marginal cost   

Targeted: Specific message are

conveyed based on the customer


Anywhere/Anytime: Mobile is

almost always with the


Personal: Highly effective as

communication to an individual   

Automated: Automatic relay of

critical information

Information Broadcast

Changes in policy affecting the

consumer, e.g. Interest rate.

Communication about major

event, e.g. Branch opening.    

Scheduled Narrowcast

Daily/Weekly reminders of

account balances.

Monthly status of reward points

Reminder of EMI payments, Bill


Send monthly applicable Bank



Bank Watch

  • Alerts
  • Balance below a specified limit.
  • Salary credit/ Cheque deposit in the bank.
  • Credit limit exceeded.
  • Cheque Bounce/ honour alert.
  • Register Enquiry
  • Enquire account balance.
  • Report lost/stolen card.
  • Issue stop payment notice.
  • Enquire loan/credit status.
  • Enquire exchange rates.
  • Order cheque book.
on device portal
On Device Portal

The Concept

An On Device Portal or ODP is an application that is user-, function-,

or provider-specific and allows users to access, record, send or

exchange information more quickly, efficiently and easily than via

multiple WAP pages and WAP portal.

  • Features
  • User friendly GUI that interacts directly with the server to access content services and downloads
  • Backed by easy to use intelligent content management system for deployment, editing , management & removal of application and/ or services.
    • Advert ticker can be updated from the server
  • Contents and application delivered over the air
  • Supported by a unique advert server Adverts can be segregated and delivered region wise, community wise etc.

On Device Portal


ODP is a "route" to obtain info quickly and as effortlessly as possible, whereas a WAP site allows you a

gateway to general information.

Essentially an ODP

plugs the gap

Between service

convergence and



providing user or



An ODP platform

enables operators to

provide a consistent

and branded ondevice

experience across

their broadening

portfolio of services

and typically provides

on-device catalogs of

content for purchase,

deep links to WAP

portals, customer

care functionality and

rich media services

such as full track

music, TV and




MyMed is a modern health information and communications system. This system will provide up-to-date

diagnostic and treatment information for doctors, nurses, pharmacists and other health professionals in web and

mobile formats. It will also provide standardization of care and expansion of the medical knowledge-base


  • e-Education
  • Online Formulary
  • Medical Journals
  • Career Progression
  • Social Networking
  • Medical eBooks
  • Medical Calculators
  • Medical News
  • ... and much more


Delivery of MyMed Via Web



Mobile Application Screen Shots


PSO Client


  • Balance Inquiry mechanism for PSO card users
  • Easy Load or Recharge mechanism for Card owners
  • ‘Virtual’ card system for PSO end users
  • Facility for field inspection staff to compare findings with central server database
  • Facility for Petrol Pump owners and end users to get updated fuel prices
  • Mobile Payment Mechanism at PSO Outlets
  • Facility for field marketing staff to report order details to main office
  • PSO News & Information
  • An eye catching design branded with a PSO look and feel.
  • Mobile Email solution for PSO Executives (Tricast Mail)
  • Billing information for Corporate Customers
  • More features can be provided as per PSO requirements
web projects
Web Projects

Trigger Happy Sports is a

sports based community

website. It allows

users to manage contents,

friends, clubs and user profile.

  • PHP 2.5.2
  • Smarty 2.6.14
  • Apache 2.2.6s
  • MySQL 5.0.45
  • Ajax
  • PHP based Image Thumbnail Generator Tool
  • oyea Flash Video MX (Windows)
web projects1
Web Projects

Life Box

A media content sharing and a

community site developed using

  • PHP version 5
  • Smarty 2.6.14
  • Apache verion 2
  • MySQL version 5
  • Ajax
  • Javascript

Web Projects – Mobile to Mobile greeting

Card ervice

Cric Tube – A complete cricket related media

sharing community web site

powered by tricastmedia
Powered by Tricastmedia

Head Office

Offices G01-G03Building No. 1Dubai Internet CityP.O. Box 500177Dubai, UAETel  +971 4 391 1820Fax +971 4 391 8875E-mail:

Marketing and Sales Office

AxentTech FZ-LLCBuilding 14 Office 115PO Box 502652Dubai Internet Cityshanti@axenttech.comDD:    +971-4-374-8137Fax:   +971-4-429-3608Mobile:+971-50-738-3080

Tricast Media Inc9183 Ellingham StreetSan DiegoCA 92129USA

Research and Development Office.

Tricast Solutions LtdTitanium House,

Braehead Business Park,

King’s Inch Road,


G51 4BPUnited KingdomPhone: +44 (141) 8868800Fax: +44 (141) 8865930Web:

Product Development Office

Tricastmedia Pvt Ltd (Pakistan)

91-B-1, Tricastmedia Building

First Floor, M. M. Alam Road

Gulberg III, Lahore, Punjab, Pakistan

Phone: +92 (42) 5785703-8Fax: +92 (42) 5785709-10 Cell: +92 (321) 409 0007