Ways for Digital Marketing Tracking

1. Ways for Digital Marketing Tracking To increase the sales and profits of your business, digital marketing is of the utmost importance. It helps you to reach out to people from faraway places and assist them all the while boosting your revenue. Digital marketing has its own importance, but tracking its results is equally as important if not more. It will help you plan a better marketing strategy in the future. There are so many ways of tracking to know whether your marketing strategy is effective or not. Digital marketing tracking is not easy but it is essential for your marketing campaign to work. Following are some ways to track your digital marketing: Web Traffic: This tracking method lets you know who is visiting your website and what is leading them to you. Is it through direct search or through an ad? Are they visiting your site because of your social media campaign? Knowing the answers to these questions will help you improve your marketing strategy and know which investment is bringing the most traffic. Ad Conversion Traffic: This type of tracking lets you know about the results of your advertisement campaign on all the social media sites, such as Facebook and Instagram. Through this, you’ll know if the ads you are paying for are profitable or not. Phone Tracking: You’ve invested in to advertise your website and brand but there are other ways people can learn about you. How would you track those unknown sources? One thing you can do is by asking people how they found you when they call you to make an inquiry. KPI Tracking: One of the most common and essential tracking methods is KPI Tracking. KPI tracking is an umbrella term for things like cost-per-lead, cost-per-customer acquisition, return on investments (ROI) etc. All these KPIs are important to know the effectiveness of your digital marketing campaign.