Hey, That’s Personal!. Lorrie Faith Cranor 28 July 2005 http://lorrie.cranor.org/. Outline. Privacy risks from personalization Reducing privacy risks Personalizing privacy. Privacy risks from personalization. PRIVACY RISKS. Unsolicited marketing.
Lorrie Faith Cranor28 July 2005
…but then you started getting personalized ads for your favorite brand of dog food
The Cranor family’s 25 most
frequentgrocerypurchases (sorted by nutritional value)!
Lack of knowledge about how to exercise control
Too difficult or inconvenient to exercise control
Data collectors should inform users
Data collectors should provide choices and controls
Sounds like a job for a user model!
PERSONALIZING PRIVACYBut individuals don’t always engage in adjustment process
Link to opt-out page