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1. Welcome! • Making Sure You Aren't Alone • in Communications To hear the audio, please call the conference call line: Call in: 866-740-1260 Access code: 6193295# To mute: *6 To un-mute: *7 For technical assistance: 800.843.9166 help@readytalk.com http://www.readytalk.com/support

2. Making Sure You Aren't Alone in Communications North Carolina Network of Grantmakers

3. Communications Grantee Training Initiative Making Sure You Aren't Alone in Communications Presenter: Mike Warner Vice President GYMR Public Relations

4. Communications Grantee Training Initiative Making Sure You Aren't Alone in Communications Presenter: Virginia Bader Senior Vice President GYMR Public Relations

5. The Basics (Again) • Mission • Goal • Strategy • Messages • Tactics

6. Two Step Approach: Internal Communications Which comes first - the chicken or the egg? ? • First, improve communications to internal audiences. • Then, use internal spokespeople for external communications.

7. Keep them close! Who are your internal audiences? ? • Board of Directors • Funders • Leadership • Department or program leads • Volunteers • All staff

8. Step 1: Improve Internal Communications Example:

9. Tips for Better Internal Communications Instead of this … Send out a compilation of relevant news coverage. Try this… Send out the most important story along with a brief analysis of news coverage and a reminder of your organization’s position and messages.

10. Tips for Better Internal Communications Instead of this … Present your communications plan at a staff meeting. Try this… Incorporate colleagues at all levels in the planning process and have them present with you.

11. Tips for Better Internal Communications Instead of this … Have your colleagues keep you updated on what they have going on that could help you (and hope they stick to it). Try this… Set up a communications calendar using Google Docs and have your colleagues help you keep it current.

12. Tips for Better Internal Communications Instead of this… Send your board a “thud book” of all the media coverage you have received or events you did that year. Try this… Send a graphically interesting summary with a topline overview of what your goals were and how you met them.

13. Tips for Better Internal Communications Instead of this … Nag staff to find you stories to use in communications materials and outreach. Try this… Make communications fun: Start a competition between departments or interview staff members and use those stories as examples.

14. Tips for Better Internal Communications Instead of this … Use email, text, smoke signals. Try this… Talk to people. Use the phone or (gasp!) perhaps meet in person. There is no substitute for this type of interaction to get buy in.

15. Step 2: Communicate Through Your Internal Audiences Example:

16. 5 Tips For Cultivating Internal Spokespeople: Get to know your potential spokespeople.

17. 5 Tips For Cultivating Internal Spokespeople: 2. Define roles and expertise.

18. 5 Tips For Cultivating Internal Spokespeople: 3. Have core messages and make sure your spokespeople know how to use them.

19. 5 Tips For Cultivating Internal Spokespeople: 4. Formalize the process.

20. 5 Tips For Cultivating Internal Spokespeople: 5. Keep things current.

21. Questions?

22. Reminder: The entire webinar series is archived at www.ncgrantmakers.org. Thank You