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Protecting Consumer Privacy in the Age of Data Collection: Are Things Out of Control?

In the digital age, electronic information is gathered and sold without adequate safeguards, raising concerns from various organizations such as the Center for Digital Democracy and Consumer Federation of America. Current privacy policies based on fair information practices might not be sufficient. Urgent actions like restricting the collection and use of sensitive information, especially from minors, are necessary. Limiting behavioral data collection to 24 hours without explicit consent and preventing unfair discrimination are vital steps. The question remains: Are online behavioral tracking and targeting practices spiraling out of control?

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Protecting Consumer Privacy in the Age of Data Collection: Are Things Out of Control?

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  1. RISING DATA FLOW-OUT OF CONTROL? ARTHUR POBER, ED.D.

  2. ELECTRONIC INFORMATION IS COLLECTED,COMPILED AND SOLD…… ALL OF THIS IS DONE WITHOUT REASONABLE SAFEGUARDS….

  3. COALITION • CENTER FOR DIGITAL DEMOCRACY • CONSUMER FEDERATION OF AMERICA • CONSUMERS UNION • CONSUMER WATCHDOG • ELECTRONIC FRONTIER FOUNDATION • PRIVACY LIVES • PRIVACY RIGHTS CLEARINGHOUSE • PRIVACY TIMES • U.S.PUBLIC INTEREST RESEARCH GROUP • THE WORLD PRIVACY FORUM

  4. IN THE PAST….. • U.S. PRIVACY POLICIES HAVE BEEN BASED ON FAIR INFORMATION PRACTICES • COLLECTION LIMITATION • DATA QUALITY • PURPOSE SPECIFICATION • USE LIMITATION • SECURITY SAFEGUARDS • OPENNESS • INDIVIDUAL PARTICIPATION • ACCOUNTABILITY

  5. IS IT ENOUGH? …NEED TO PROTECT CONSUMER PRIVACY FROM THE GROWING PRACTICES OF ONLINE BEHAVIORAL TRACKING AND TARGETING

  6. CALL FOR ACTION…. • SENSITIVE INFORMATION SHOULD NOT BE COLLECTED OR USED FOR BEHAVIOURAL TRACKING OR TARGETING • NO BEHAVIUORAL DATA SHOULD BE COLLECTED OR USED FROM ANYONE UNDER THE AGE OF 18 TO THE EXTENT THAT AGE CAN BE INFERRED

  7. WHAT IS NEEDED TODAY… • WEB SITES AND AD NETWORKS SHOULDN’T BE ABLE TO COLLECT OR USE BEHAVIORAL DATA FOR MORE THAN 24 HOURS WITHOUT GETTING THE INDIVIDUAL’S AFFIRMATIVE CONSENT • BEHAVIORAL DATA SHOULDN’T BE USED TO UNFAIRLY DISCRIMINATE AGAINST PEOPLE OR IN ANY WAY THAT WOULD AFFECT AN INDIVIDIUAL’S CREDIT, EDUCATION, EMPLOYMENT, INSURANCE, OR ACCESS TO GOVERNMENT BENEFITS.

  8. WHAT NEXT? …ARE THINGS OUT OF CONTROL?

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