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Transforming the Retail Environment

The Local Vendor Liaison Initiative aims to transform the retail landscape across California by connecting local vendors with the Women, Infants, and Children (WIC) program. Representatives from all 82 local WIC agencies are collaborating to engage approximately 3,800 WIC-authorized stores and enhance community access to nutritious food. This initiative emphasizes the importance of building partnerships at the local level to successfully implement food package improvements and strengthen neighborhood markets, facilitating a healthier retail environment for all.

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Transforming the Retail Environment

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  1. Transforming the Retail Environment Making the Connection – Building the Partnership Local Vendor Liaison Initiative

  2. Transforming the Retail Environment Making the Connection – Building the Partnership • Local Vendor Liaison Initiative • Representatives from all 82 Local WIC Agencies • All California Counties

  3. Transforming the Retail Environment Making the Connection – Building the Partnership • Local Vendor Liaison Initiative • Representatives from 82 Local WIC Agencies • All California Counties • 3800 WIC authorized stores

  4. Transforming the Retail Environment Making the Connection – Building the Partnership • Local Vendor Liaison Initiative • Phase I • Initiate contact with the approximately the neighborhood markets

  5. Transforming the Retail Environment Making the Connection – Building the Partnership • Local Vendor Liaison Initiative • Next Steps • Role in food package implementation • Working together at the local level

  6. Transforming the Retail Environment Local Vendor Liaison Initiative Making the Connection – Building the Partnership

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