Sharpening your smart objectives to enhance your promotion packet
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Sharpening Your SMART Objectives to Enhance Your Promotion Packet. There were many excellent SMART objectives in our ROAs this year for which I thank you! We are well on our way to enhancing our promotion packets by developing Specific and Measureable objectives.

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Sharpening your smart objectives to enhance your promotion packet l.jpg
Sharpening Your SMART Objectives to Enhance Your Promotion Packet

  • There were many excellent SMART objectives in our ROAs this year for which I thank you!

  • We are well on our way to enhancing our promotion packets by developing Specific and Measureable objectives.

  • Specific objectives that have been measured provide verifiable results and show substantive program progress.


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Creating Greater Specificity to Further Enhance Your Programmatic Impact

  • To further strengthen your program outcomes and impacts we will need to focus on greater specificity in our objectives with time.

  • Examples:

    • 75% of class participants will increase knowledge of the risk factors of food-borne illness

    • 25% of class participants will adopt at least two landscape or pest management practices

    • 30% of youth who participate in animal science education will gain skills in animal mgt practices


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Fully detailed logic model Programmatic Impact

University of Wisconsin-Extension, Program Development and Evaluation



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These are the Outcomes of the Programmatic Impact

Logic Model

Short Term Results = Learning

Awareness, Knowledge Gain, Skill

Development, etc.

Middle Term Results = Action

Behavior Change, Practice Adoption,

Social Action (Policy and Decision

Making)


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  • Enhanced SMART Objective Examples: Programmatic Impact

    • 75% of class participants will increase knowledge of the risk factors such as unwashed hands, unsanitary prep surfaces, proper food holding temps of food-borne illness

    • 25% of class participants will adopt at least two landscape or pest management practices such as use of bio-rationals, low or no P fertilizer input, spot vs. blanket spraying

    • 30% of the youth who participate in animal science education will gain skills in weight based de-worming applications, post and tie breaking techniques, feed protein calibration by animal weight


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Along with SMARTer Objectives Come Smarter Evaluations Programmatic Impact

  • Before: Do you plan to adopt a BMP described today? After: Which of these BMPs will it be easiest for you to implement: use of bio-rationals, low or no P fertilizer inputs, spot vs. blanket spraying? (medium term outcome)

  • Before: Did you increase food safety knowledge today? After: What was your knowledge gain concerning hand washing, unsanitary prep surfaces, proper food holding temps? (short term outcome)

  • Before: Was your awareness of animal mgt practices increased? After: Rate your awareness increase for the following practices: halter breaking, showmanship, trimming hooves. (short term outcome)


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SMARTer Objectives and Evaluations Give You Greater Latitude in Programming

  • Greater evaluation specificity can help reveal strong and weak points in your programming.

  • Greater objective specificity allows for a different emphasis in successive years.

  • Greater specificity in general provides stronger outcome data and shows greater program depth over a 5 year POW.

  • Stronger outcomes = stronger Promotion prospects!


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