Consumer Insights Analysis for Our Client’s PCC Products

1. Consumer Insights Analysis for Our Client’s PCC Products Our recent study outlines consumer insights analysis into the natural, chemical-free personal care (NCF PCC) market in the U.S. It provides deep analysis for our client, a brand specializing in deodorants and oral products, identifying consumer segments interested in NCF products. With an AI-driven approach,consumer insights analysiswas conducted to understand key drivers of consumer behavior, product satisfaction, and brand perception. Background and Study Objectives The main objective of the study was to assess potential gaps in our client’s offerings within the NCF PCC category. The analysis focused on understanding specific consumer preferences and purchase triggers for natural and chemical-free products in their portfolio, including insights on their satisfaction and potential areas for product line expansion. Key Findings from the AI-Driven Consumer Insights Analysis The AI engine gathered data from online conversation, offering a unique view into consumer motivations without traditional research biases. It revealed that consumers in the NCF PCC market prioritize ethical company practices, customizability, and the use of chemical-free ingredients. 1. Market Segmentation and Consumer Profiles Health-Conscious Consumers 

2. These consumers prioritize physical and mental well-being and are motivated by products free from harmful chemicals. This segment is likely to engage with brands supporting environmental causes. Key purchase drivers include recommendations from friends and online reviews. Ethically Driven Shoppers  This segment consists of consumers who value sustainability and ethical company practices. They seek brands that align with their lifestyle values, including low environmental impact and transparent ethical practices. Partnerships with ethical influencers could enhance our client’s appeal to this group. Young, Socially Conscious Consumers  Younger consumers, often new to personal care products, are attracted to brands perceived as “cool” and that support social causes. This group is highly influenced by celebrity endorsements and digital media presence. They are also price-sensitive, often swayed by discounts and social media promotions. Affluent, Gift-Oriented Buyers  This affluent segment is composed of career-driven individuals who associate quality with material goods. They choose NCF products based on subjective experiences and are likely to buy them as gifts, particularly to demonstrate their ethical lifestyle choices. Promotions highlighting our client’s ethical standards may appeal strongly to this group. Eco-Conscious Parents and New Moms  This segment includes pregnant women and new mothers who prioritize safety and environmental responsibility. They look for products free from chemicals, supporting safe use during pregnancy. Recommendations from parenting communities or “mommy” influencers are key in reaching this demographic. 2. Drivers of Purchase for NCF Deodorants The AI-basedconsumer insights analysisidentifies five primary drivers influencing decisions to purchase NCF deodorants:  Ethical Company Image: Consumers highly value brands perceived as ethical, especially when they support sustainability and low environmental impact. Product Efficacy:Effectiveness remains crucial for consumer satisfaction, particularly in personal care products.  Scent and Sensory Appeal:A pleasant scent is consistently rated as important across segments.  Skin-Friendliness:Products gentle on the skin without allergens or harsh chemicals are prioritized.  Value for Money:While consumers are willing to pay a premium, they expect quality and efficacy, aligning price with perceived product value.  Some additional findings in thisconsumer insights analysisare not mentioned for confidentiality.

3. Consumer Insights Analysis: Strategic Recommendations for Our Client 1. Expansion Opportunities in Moisturizers Among NCF products, moisturizers that serve dual purposes (face and body) were highlighted as potential growth areas. Given that consumers use related products across various triggers, a moisturizing line could capture those seeking simplicity and chemical-free options. 2. Tailored Marketing and Influencer Collaborations Engaging with targeted influencers for each consumer segment could amplify our client’s reach. For example, partnerships with parenting influencers could attract eco-conscious parents, while endorsements from celebrities resonating with younger audiences could drive interest among socially conscious consumers. 3. Promotions Emphasizing Ethical Practices Ethical company practices resonate across segments. Campaigns that underscore our client’s ethical sourcing, sustainability initiatives, and low environmental impact can reinforce brand loyalty and attract consumers prioritizing these values. 4. Product Trial Packs Providing small, trial-size products could attract inexperienced users, particularly those in younger and price-sensitive demographics. Trial sizes may encourage initial purchases and foster trust in our client’s brand claims. 5. Digital Engagement and Transparency Our client could benefit from enhancing its digital presence, especially on social media platforms frequented by its target demographics. Increased transparency around product ingredients and ethical practices could strengthen consumer trust. Consumer Insights Analysis for a Tailored Strategy Our client’s positioning as a brand within the NCF PCC category aligns well with evolving consumer expectations for sustainable, ethical, and health-conscious products. Enhanced engagement with influencers, promotions focusing on ethical values, and product line expansion into complementary categories like moisturizers could further establish our client as a go-to brand for NCF personal care products. Contact usat GrapheneAI as we provide tailoring marketing strategies by leveraging AI- driven insights. It helps our clients to meet their specific consumer needs and strengthen their foothold in the competitive market.