benchmarking-measuring-ai-brand-performance

1. Benchmarking: Measuring Brand Performance with AI Your brand is being constantly discussed, evaluated, and compared by customers and non- customers alike. The perceptions formed by these individuals, whether expressed on social media or captured through research data, play a significant role in shaping your brand’s reputation and market position. But how can you transform these unbiased opinions into actionable insights that drive competitive advantage? Enter competitive benchmarking powered by patented AI techniques—an innovative approach that allows you to measure and compare your brand’s performance against competitors in the digital domain. What sets our competitive benchmarking apart is the Intelligent Analyst—our patented AI method that provides an unbiased view formed from customer opinions rather than prompted questions. This approach ensures that the insights generated are not influenced by the way questions are framed, leading to more accurate and reliable benchmarks. The Need for Competitive Benchmarking Whether it is through online reviews, social media posts, or feedback collected from surveys, these voices represent a goldmine of information. However, this wealth of data can be overwhelming, and without a structured approach to analyzing it, valuable insights can be

2. lost. They share experiences with product features, ingredients, benefits, packaging, website, shopping experience, likes and dislikes. What if you could systematically convert these unbiased opinions into a competitive profiling model that is not only actionable but also tailored to your specific market needs? This is where AI-driven competitive analysis comes into play. By combining your internal data with external feedback, you can analyze user experiences and measure your brand’s performance against competitors in a way that was previously unimaginable. Transforming Perceptions into Actionable Insights The power of AI lies in its ability to process vast amounts of data quickly and accurately. With our patented AI techniques, we can take the raw, unfiltered opinions of customers and non- customers and turn them into meaningful benchmarks that reflect your brand’s standing in the market. Here is how it works: 1. Combine Internal and External Data We start by integrating your internal data, such as customer feedback and sales metrics, with external data collected from social media, reviews, and other sources. This comprehensive dataset allows us to analyze user experiences and perceptions in a way that provides a full picture of your brand’s market position. 2. AI-Driven Analysis Our AI algorithms then go to work, identifying key factors that influence purchase and likelihood to purchase within your category. This analysis reveals what customers value most in a product and how well your brand—and your competitors—perform against these criteria. 3. Benchmarking Against Competitors Using our AI-driven benchmarks, we compare your brand’s performance against competitors. This comparison not only highlights your strengths but also identifies areas where you may be falling short. Importantly, our patented method is designed to generate calibrated benchmarks that can assess the strengths of even smaller brands with low salience on specific attributes—ensuring that no key player is overlooked. On the other hand, it also ensures that dominant market share brands do not get overrepresented in the analysis. The Impact of Effective Benchmarking The insights gained from competitive profiling can have a profound impact on your business. By understanding what factors matter most to customers, you can make informed decisions that drive growth and profitability. For instance, our analysis has shown that companies can achieve up to a 15% profit impact by removing features that do not matter to customers and identifying those that drive user preference. The brand can then focus on improving and marketing features that matter and reduce costs associated with features that matter less. Moreover, it allows you to identify the leaders in your category—those competitors who are excelling in the attributes that customers value most and quantifying the gaps. Armed with this knowledge, you can develop strategies to close the gap, whether through product enhancements, marketing efforts, or customer engagement initiatives. Who Can Benefit from Competitive Benchmarking?

3. Competitive analysis is particularly valuable for B2C companies operating in highly competitive environments. When brand differentiation is critical to success, understanding how you stack up against the competition is essential. Whether you are a large enterprise or a smaller brand with lower visibility, our AI-driven approach ensures that you gain a comprehensive view of the competitive landscape. Monitor brand evolution with quarterly dashboards, as the analysis can be repeated once a quarter and visualised on an online dashboard. This gives easy access to multiple stakeholders to monitor the brand performance and competitive insights on an ongoing basis and drive action plans for continuous improvement and more transformative initiatives. Simple Steps to Get Started Getting started with GrapheneAI’s competitive benchmarking is straightforward:  Identify Your Brand and Category: Begin by selecting the brand and product category you want to analyze and provide current market shares.  Decide on Data Integration: Consider combining internal data with external data for a more comprehensive analysis.  Secure Data Processing: Our teams will set up a secure process for handling your data, ensuring compliance with your organization’s guidelines. Collect Your Report: A final report can be collected within 6-8 weeks.  Final Thoughts: Benchmarking Is the Key to Stay Ahead In an era where customer perceptions can make or break a brand, competitive benchmarking offers a powerful tool for staying ahead of the competition. By leveraging AI to transform unfiltered opinions into actionable insights, you can make data-driven decisions that enhance your brand’s performance and drive growth. Whether you are looking to refine your product offerings, improve customer satisfaction, or outmaneuver competitors, AI-driven competitive analysis is your key to success. Contact us to know more about case studies from other clients who have benefited from this.