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#1 Unveiling the Snack Enigma - A Collaboration with EzyThemes, Market Research Tool

Snacking Giant, a leading manufacturer of packaged snacks, was facing a dilemma. While their existing product line enjoyed strong sales, they were struggling to understand the evolving snacking habits of their core demographic u2013 college students...

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#1 Unveiling the Snack Enigma - A Collaboration with EzyThemes, Market Research Tool

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  1. 08/07/2024, 12:46 #1 Unveiling the Snack Enigma - A Collaboration with EzyThemes, Market Research Tool Ξ (/) Unveiling the Snack Enigma – A Collaboration with EzyThemes Ezythemes June 7, 2024 Introduction: https://ezythemes.com/snack-enigma-collaboration-market-research/ 1/6

  2. 08/07/2024, 12:46 #1 Unveiling the Snack Enigma - A Collaboration with EzyThemes, Market Research Tool Snacking Giant, a leading manufacturer of packaged snacks, was facing a dilemma. While their existing product line enjoyed strong sales, they were struggling to understand the evolving snacking habits of their core demographic – college students. Problems: Limited understanding: Snacking Giant lacked in-depth data on the specific snack preferences, consumption habits, and brand loyalty of college students. Shifting trends: The company suspected a growing interest in healthier snack options, but the data to confirm this was inconclusive. Competition: New brands offering healthier alternatives were gaining traction, potentially eroding Snacking Giant’s market share. Collaboration with EzyThemes: To gain a clearer picture, Snacking Giant partnered with EzyThemes, an AI tool for market research specializing in qualitative analysis. EzyThemes designed a comprehensive study to delve into the snacking psyche of college students. The Analysis: EzyThemes did market research through reports of the multi-faceted approach of focus groups. The collaboration between Snacking Giant and EzyThemes yielded a treasure trove of insights from market research: Variety Reigns Supreme: College students craved a diverse snacking experience, ranging from classic chips and spicy snacks to healthier choices like nuts and fruits. Health Takes Center Stage: While indulgence remained a factor, health-conscious students incorporated healthier snack options into their routines, especially during periods of self-discipline. Upbringing and Emotions Play a Role: Personal history and emotional states influenced snacking choices, with some students drawn to flavors reminiscent of childhood or visually triggered by cravings. Armed with the market research data, Snacking Giant can now make informed decisions: Product Development: The company can explore healthier snack options with exciting flavors and textures, appealing to the evolving tastes of college students. Targeted Marketing: Marketing campaigns can be tailored to highlight the indulgence factor while acknowledging the growing health consciousness of this demographic. Branding Strategies: Strengthening the brand image among college students by associating it with variety, convenience, and a commitment to offering healthy https://ezythemes.com/snack-enigma-collaboration-market-research/ 2/6

  3. 08/07/2024, 12:46 #1 Unveiling the Snack Enigma - A Collaboration with EzyThemes, Market Research Tool snacking choices. Conclusion: By collaborating with EzyThemes, Snacking Giant gained invaluable knowledge about the ever-changing snacking landscape of college students. This information empowers them to adapt their product offerings and marketing strategies, ensuring they remain a snacking staple for the next generation. https://ezythemes.com/snack-enigma-collaboration-market-research/ 3/6

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