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Our client launched a campaign for their insulin medication, targeting patients with Type 2 Diabetes in the USA. The objective was to evaluate the campaignu2019s effectiveness, understand the medicationu2019s target groups, and refine strategies to enhance engagement and uptake.
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13/08/2024, 15:01 #1 Insights for a Client’s Campaign Evaluation Based on AI Ξ (/) Insights for a Client’s Campaign Evaluation Based on AI GrapheneAI August12,2024 Background and Objective Our client launched a campaign for their insulin medication, targeting patients with Type 2 Diabetes in the USA. The objective was to evaluate the campaign’s effectiveness, understand the medication’s target groups, and refine strategies to enhance engagement and uptake. AI Approach to Gain Insights https://grapheneai.com/ai-insights-for-clients-campaign-evaluation/ 1/6
13/08/2024, 15:01 #1 Insights for a Client’s Campaign Evaluation Based on AI AI played a crucial role in the campaign evaluation by processing publicly available online information to gath(e/r)candid, spontaneous opinions. This approach differed from traditional market research, providing a more genuine perspective on stakeholder sentiments. AI identified relevant data sources, read information, found relationships, and converted outputs into measurable numbers. The process included strict compliance with GDPR and PII regulations and validation by domain experts. Key Insights of the Campaign Evaluation 1.Campaign Reach The insulin medication campaign effectively reached 40% of patients, increasing awareness of diabetes’ impact on quality of life. However, there was an opportunity to engage with the remaining 60%. Patients exposed to the campaign were primarily from higher socio-economic profiles, digitally savvy, and top-income earners with private insurance. 2.Perception and Behavior The insulin medication was perceived as an advanced, convenient option but was often considered only when other treatments failed. Key positive themes include “one-shot control,” ease of use, and being well- researched. Negative themes highlighted too many restrictions with diet and lifestyle changes, and some patients believed that current medicines were better or cheaper. 3.Impact on Healthcare Professionals (HCPs) The campaign reached 33% of HCPs, with key messages focusing on HbA1c control and convenience. Positive themes among HCPs included good HbA1c control and prefixed dosage. What Were the Recommended Next Steps? Some channels were identified as effective platforms that provided opportunities to replicate successful strategies on other channels. Besides these, the following next https://grapheneai.com/ai-insights-for-clients-campaign-evaluation/ 2/6
13/08/2024, 15:01 steps were identified based on AI insights. Focussing online communication on caregivers and offline resources on the 65+ demographic. Engaging doctor experts and fellow patients to endorse the insulin medication. Developing programs to guide patients with simple lifestyle changes alongside the medication to drive uptake. Refining messaging to emphasize the drug’s convenience and scientific backing to manage diabetes’s detrimental impact on quality of life. Conclusion The AI-driven evaluation and insights identified provided a comprehensive understanding of our client’s campaign effectiveness. By leveraging genuine online discussions and advanced AI analysis, they could strategically enhance their insulin medication’s engagement and uptake among patients and HCPs, improving patient outcomes in the Type 2 Diabetes space. #1 Insights for a Client’s Campaign Evaluation Based on AI https://grapheneai.com/ai-insights-for-clients-campaign-evaluation/ 3/6
